New Website

[tallmanusa]

We have a new website, www.olympusmed.com
What is different about it?
We have introduced a two minutes explainer video. The use of explainer video is common in other businesses, but rare in medical billing websites.

Statistics show that the average visitor spends less than a minute on a site, that is general stat. We hope to attract them for more than that and hopefully they fill out the contact form.
Only time will tell if we are successful. Success in this business, as we all know is a very tough nut to crack.

Any comments would be appreciated.

[PMRNC]

It looks really nice. Good job! I only have ONE suggestion. Change out the RED font for another color. Red is very distracting and I found myself going back to the red font not really reading any content. I would suggest a navy or dark grey. Red can irritate people on a website.   Also I think the other pages could stand a few more visual graphics. NOTHING too big.. just perhaps a couple of small graphics to break up the content, you have a lot of content and that's not bad thing at all, you just want to break it up for the reader.

Behind the scenes I don't see any meta tags in your source but many wait until it's ready. Just don't forget them!

[tallmanusa]

Thanks for the comments.
I plan to change the red to navy. Thanks for the advice.

About graphics, I don't really want to show stock images, every medical website has them, and the doctors have seen them all before. Yes, hand drawn graphics would be good, I just could not come up with what and where. I need some suggestions.

Incidentally, I wrote the video script myself, and gave that to an artist.
The SEO is in progress.

[RichardP]

Only time will tell if we are successful. Success in this business, as we all know is a very tough nut to crack.

I suggest you marry into the Bush family. 

[tallmanusa]

Thanks for the advice Richard.
But I am happily married, with a bunch of children who need to go to college.
Why do you think I work so hard in drumming up business?
 I remembered that very well while I was writing the video script. A good video is positive, a not so good video is negative.
Bad video and I would be applying for a housekeeper's job with the Bush family.

[RichardP]

You know I was joking, right?  (Are any of the Bush daughters still available?)

Something to think about:  I am a collector of information.  I'm not a receiver of information.  I'm a fast reader and scanner, and I go out looking for the info I want, when I want it.  I do not sit and wait for someone to give information to me.  I do not ever watch videos on a website that I am trying to get information from.  They either have the info I want in print form, for me to scan quickly, or I next that website.  I'm guessing that a lot of the traffic coming to your website will have the same approach that I do.

You should have in print, and beside the link to the video, whatever main points you make in the video.  Otherwise, you probably won't get to make those points to a good portion of your traffic.  They will next you too, rather than wait for information to arrive at the speed you determine for them.  I would guess that most people surfing the internet for serious information want to acquire that information at their speed, not at a speed which you set for them.  As stated, I know that I am that way.

[tallmanusa]

Thanks for the comments Richard.
Whenever you break new grounds you take a risk. On the other hand, nobody ever made any money doing the same thing everyone else does. That is a recipe for failure.
Can medical billing be sold entirely on line? Time will tell; I think so, otherwise I would not be doing it.
During the past six months I have signed up about 20 new clients from my previous website, never meeting any of them. Marketing expenses are high so I don't make any money, but I expected that. Also as you know it takes 60 to 90 days before you see collections materialize. I would be lucky to break even with 20 clients for 2013.
My goal is to sign up one or two new clients every day, strictly on line, through my website(s); I plan to have four specialty websites.

With regard to explainer videos, here is some reading that would keep you busy for hours.

https://www.google.com/#q=benefits+of+whiteboard+explainer+videos

[tallmanusa]

We have launched two sister websites besides the first one.
olympusdent.com ( For dentists)
olympuschiro.com ( For Chiros)

A fourth one for mental health professionals is under construction.

Our centerpiece of course is our explainer video, each one has a different one.

Why so many websites?
Each one has its own specific keywords which would be embedded in the website. I have also seen that many doctors in one specialty don't like cross overs.
Our focus is entirely digital marketing; we don't meet with our clients. To a certain degree it has worked, since we have acquired about 20 or so clients in the last six months. But since we have not made a profit, I cannot claim success.
Success is only when you make a profit consistently.

In the small sampling we have, I would say mental health professionals are our best clients.

Any comments would be appreciated, specially  on our videos.