New Website

[tallmanusa]

Our website is on line.
olympusmed.com

Any comments would be appreciated.

Thanks

[PMRNC]

Looks good, my only comment would be that I wouldn't include "pricing".  In marketing of almost any service if someone is price shopping they will hit that page first and maybe last before moving on. JMHO. 

[Christy]

Just curious of what you would do if a doc from a state that prohibits percentage billing was interested in your services?

[PMRNC]

Just curious of what you would do if a doc from a state that prohibits percentage billing was interested in your services?

yes, that is one of the issues I would have as well. We have to follow regulations for both our state and states we provide services in.

[Christy]

it is my understanding that it's not illegal for the billing company to charge percentage in any state, BUT it is illegal for the dr (in certain states) to enter into a percentage based contract....

wonder how many docs know this? I gained a client away from someone in my state (NY) , because she worked on %....

[PMRNC]

it is my understanding that it's not illegal for the billing company to charge percentage in any state, BUT it is illegal for the dr (in certain states) to enter into a percentage based contract....

wonder how many docs know this? I gained a client away from someone in my state (NY) , because she worked on %....

You understand correctly. I'm in NY myself so I have done same.

[tallmanusa]

Thanks for the comments.
The website has 40+ pages, I wrote the entire text, and designed the pages in HTML 5 myself, though my wife helped.
I wanted to create a site, which would have all the information a doctor would need about EHR, and PM. So it is a marketing tool, but also informational.  I also wanted a unique site, different than others, with the use of colors and pictures.

[RichardP]

tallmanusa, on your "Prices" page, right side, underneath the graphic, your website says: we will work with your EHR provider to create a connection through which you can export your data to our PM platform.

I would change the end of that phrase to create a connection through which we can import your data to our PM platform. - for the following reasons.

 - From a marketing perspective, you are positioning your services as a means to reduce the doctor's back-office work.  And then you tell a potential client that he will have to export his data to your platform.  If I am a doctor, I would probably stop looking at your website right there.  I don't want to have to learn how to export my data to your computer, and I don't want the responsibility for doing that.  My suggested change should eliminate this possible reaction from the doctor.

 - from a technology standpoint, I would not want any client poking his information into my database(s) on his own.  Lord knows where all they would poke stuff if they forget (or never learned) how to do it properly.  I would rather be the one responsible for going into the client's database and pulling out what I need in order to get him paid properly.  Because then I am in total control of the process and I can guarantee that it is done correctly.

Different subject.  On your "Contact Us" page, you give a Boylston Street address.  A doctor tech-savvy enough to be attracted to your message is probably tech-savvy enough to plug that address into Google Maps and look at the front of the building there in street view.  Do that yourself and see if that is the image you really want to project for your National billing company.

[PMRNC]

Thanks for the comments.
The website has 40+ pages, I wrote the entire text, and designed the pages in HTML 5 myself, though my wife helped.
I wanted to create a site, which would have all the information a doctor would need about EHR, and PM. So it is a marketing tool, but also informational.  I also wanted a unique site, different than others, with the use of colors and pictures.

I also design websites for medical billers, physicians, etc. 40 pages is overkill. In my experience it's K I S S = Keep it Simple Stupid  and another cliche which is true.. "LESS is more".   One thing I've always done with my potential clients that contact me is ask them WHY they contacted me. Most tell me it's because I make it simple. They are NOT reading those 40 plus pages.  Another thing I've learned from doing website and marketing is that the MORE you want them to do to make a simple contact with you.. the more you lose their interest. If you are going to include a web form. Make it REALLY easy. contact info, best time to contact and maybe a couple other questions. If your going to get specific and ask them for data they have to go look up, your going to lose them.  Your website should ONLY emit enough information to get a potential client interested enough to contact you for the other stuff.

  - from a technology standpoint, I would not want any client poking his information into my database(s) on his own.  Lord knows where all they would poke stuff if they forget (or never learned) how to do it properly.  I would rather be the one responsible for going into the client's database and pulling out what I need in order to get him paid properly.  Because then I am in total control of the process and I can guarantee that it is done correctly.

I disagree with this completely. I think I've been more successful at this BECAUSE I let the provider have the control they want. That's half the battle in getting a practice to outsource to begin with. The more control you let them retain, the more comfortable they become. Get in there, give them as much control as they want, gain their trust and confidence and you'll have what you want in time.   There's NOTHING wrong with letting them have access to their data.. it's THEIR data, and by taking it hostage your only going to alienate the client OR scare off the potential client. I don't haggle with that.. it's the final selling point that clinches it for me.. If they want to use their software.. no problem.   It's MY expertise.. not the software that they are getting anyway.

Different subject.  On your "Contact Us" page, you give a Boylston Street address.  A doctor tech-savvy enough to be attracted to your message is probably tech-savvy enough to plug that address into Google Maps and look at the front of the building there in street view.  Do that yourself and see if that is the image you really want to project for your National billing company.

Since Richard brought this up first..   actually I had noticed that too but I didn't want to go too far in the critique. He's absolutely right though. In my firefox browser, I have an add in that automatically shows me link to google maps when ever an address is present in any website.   It's very important when you design your website that you take into account all that goes into it.   We ask physicians to outsource to us professionals, it only makes sense, we as business owners outsource that to professionals as well.  JMHO

[RichardP]

Linda said: I disagree with this completely. And then proceeded to discuss letting the client have access to his data in the biller's database.  I was discussing something different.  I see nothing wrong with letting the client have access to his data in tallmanusa's system if the client wants that access.

What I was addressing was tallmanusa's statement to the doctor who had his own software setup and did not want to use tallmanusa's software.  He was basically saying, that's OK, you can keep your system and just send your data to us.  I was suggesting he change his approach to say that's OK, you can keep your system and we will just pull out the data we need.  I was not addressing whether the client would have access to tallmanusa's system.  I was addressing how the data gets from the client's system into tallmanusa's system.  We do this for several of our clients.  We pull data out of their system and into ours.  They could look at their data in our system if they wanted to, but they don't want to.  We give them the financial reports they want, and that is all they want - because they have the demographics and insurance and codes in their own system (as well as in our system because we reach into their system and pull it out).  The clients keep control over their systems (because we put nothing into them) and we keep control over our systems (because we pull data from their systems into ours, they put nothing into ours).

[supertaz93]

I'm curious as to what you guys are seeing that I am not seeing when you map the address.  I see a UPS store.  The street view in google is several years old and businesses come and go.  I know the view of my street is from 2008 because my house still has the old siding.  I'm also curious as to what you would expect a person to do if this is their address and the street view is their building. 

[Michele]

You must have typed it in wrong.  I cut and pasted (after adding the www.) and it came right up.

[tallmanusa]

Some very helpful comments. Thank you.
I agree I will be posting a new address. Frankly I did not think about the Google maps.

I am also revising the contact form, the doctor can leave as much or as little information as he wants, some doctors may be reluctant to give out their phone numbers.

About the site being very extensive, I took the cue from other major companies, all of whom have extensive sites. Though through our navigation system the visitor can peruse through the desired sections only.

[PMRNC]

 

We pull data out of their system and into ours.

To me, this is a lot of un-necessary work. I have actually gained clients with the contractual agreement of utilizing their PM system via remote access (I use various means of remote access) This lets my potential clients know I'm diversified, flexible and they can maintain as much control as they want. I do have a list of 3 software's I refuse to work on (no, I'm not disclosing them here, lol)  My clients love this because many of them have already spent a lot of money on their PM systems.

They could look at their data in our system if they wanted to, but they don't want to.  We give them the financial reports they want, and that is all they want - because they have the demographics and insurance and codes in their own system (as well as in our system because we reach into their system and pull it out).  The clients keep control over their systems (because we put nothing into them) and we keep control over our systems (because we pull data from their systems into ours, they put nothing into ours).

How are you pulling the information and entering it into yours? Do you have a data export? Or do you mean someone is inputting data from their system to yours, in which case, what are you using for your "source documents"? Are you doing double entry?

[RichardP]

Linda said:  To me, this is a lot of un-necessary work.

But what tallmanusa is discussing is being pushed by the current administration and CMS.

I don't want to hijack tallmanusa's thread and turn it into a technical discussion of what I do with my clients.  If tallmanusa knows what it means for the client to send his information to tallmanusa's system, I'm sure he knows what it means for his people to reach into the client's system and pull data out and import it into tallmanusa's system.

You may know that there is a push into healthcare interoperability going on now.  From here:

http://www.himss.org/ASP/topics_FocusDynamic.asp?faid=665

[Healthcare] Interoperability describes the extent to which systems and devices can exchange data, and interpret that shared data. For two systems to be interoperable, they must be able to exchange data and subsequently present that data such that it can be understood by a user.  In healthcare, interoperability is the ability of different information technology systems and software applications to communicate, exchange data accurately, effectively and consistently, and use the data that has been exchanged.

Any recent EMR is supposed to be able to exchange specific patient and billing data with any recent PM system, through the HL7 interface.  The intent is to be able to mix and match the components of any system - instead of having to buy/lease all of them from the same vendor.  For me anyway, this has resulted in clients purchasing a recent EMR system without purchasing the PM part of it.  Their EMR system can share / exchange data with any recent PM system.

http://www.hl7standards.com/blog/2010/03/04/hl7-interface-an-overview/

If two systems have a proper HL7 interface, client should be able to push data to tallmanusa's system, or tallmanusa should be able to reach into clients system and pull out the data he needs and import it into his sytem.

My clients I referred to above have HL7 interfaces, but I don't.  I get the data through a combination of export from theirs and import into mine through a secure connection.  We don't re-type the date.

Healthcare interoperability, exchanging data through the HL7 standard (among others), is an animal totally different from dialing into someone else's system through GoToMyPC or other similar programs.