Why not instead of using same information out there you use the ICD-10 topic to show how your company will help them with ICD-10, especially if you are a coder, this alone would be a plus! If your not a certified coder, than you can use the marketing opportunity to show how you can caputure common errors. Maybe show a few common codes that might be in error with the new system? I think physicians and staff already know it's coming, when it's coming, and why it's coming, I think it's a better opportunity to show them how YOU will be able to help them with the new system.