Medical Billing Forum

Starting a Medical Billing Business => Starting Your Own Medical Billing Business => : williamportor June 08, 2018, 03:31:52 AM

: Marketing when you don't have time
: williamportor June 08, 2018, 03:31:52 AM
I've been marketing my business by going door to door handing out my business cards to clinics and doing telephone prospecting (cold calls) It's been a slow process, but pretty successful. There is going to come a time however when the size of my client base will be to the point where my workday will be filled with customer service work and they'll be no time for these marketing efforts...what then? How does one continue to grow ones business when there is no time to market ones business? Some of you may have run into this situation. Just looking for ideas.     
: Re: Marketing when you don't have time
: Michele June 12, 2018, 09:52:52 AM
Usually when you reach that point you start to receive referrals.  Referrals is the best form of marketing by far.  For us that was the case for the most part.  Occasionally throughout the years we would do a few marketing pushes but once you get going referrals work best.  Sometimes we let our providers know we are looking for a new account and ask if they know anyone that might benefit from our service.  Many times they do but don't think of it until you ask. 

Glad to hear your marketing is working!
: Re: Marketing when you don't have time
: PMRNC June 12, 2018, 07:51:01 PM
I agree with Michele, when you reach that point you can pretty much stop many of the direct mail marketing and just try to keep up with website, social media, blog and current client interaction, as your clients are probably becoming your bigger source of referrals.

: Re: Marketing when you don't have time
: williamportor June 14, 2018, 12:36:28 PM
Thank You everyone. Good to know I won't be making cold calls forever. Lord knows I've done enough of those to fill most NFL stadiums! :)