Hi- I wanted to suggest a book for anyone looking for low cost or free marketing ideas for your medical billing business. It's called
Gorilla Marketing. This book is NOT specifically designed for the medical billing field, but it's packed with many low cost or free ideas to market any business. You can find this book in most public libraries if you want to try before you buy. If your marketing plan is not working, or you're looking for new ideas, this might be an option. Just remember, which ever plan you choose, persistence pays! As I stated in an earlier post, my monthly postcard program is not very sexy, but it works. The reason it does, is potential clients see my cards month after month and now think of me for their billing needs when considering a change.
