Medical Billing Forum

Starting a Medical Billing Business => Starting Your Own Medical Billing Business => Topic started by: atwmedbilling on March 12, 2016, 03:15:41 PM

Title: scripting
Post by: atwmedbilling on March 12, 2016, 03:15:41 PM
What scripting do you use when cold calling from doctors offices ? Do you left voice mails ?
Title: Re: scripting
Post by: kristin on March 12, 2016, 06:43:29 PM
Did you mean to say "when cold calling a doctor's office"? And, "Do you leave voice mails"? Because as your question reads right now, it doesn't make sense that you would be cold calling FROM a doctor's office, if you are a billing company.

Assuming that is what you actually meant to say, do leave voice mails, and don't use a script, in my opinion. Having an outline of what points you want to make is one thing as you call, but actually making a script and using it is the fastest way to make someone like me, who will get your call, hang up as quickly as I can.
Title: Re: scripting
Post by: Michele on March 14, 2016, 08:15:12 AM
EXACTLY Kristin!  I do the same thing.  Outline to keep me on track, but NO SCRIPT. 
Title: Re: scripting
Post by: atwmedbilling on March 14, 2016, 12:45:57 PM
I'm sorry  .When I say scripting I mean when cold calling doctors offices or even leaving voice messages . I have been marketing and wanted some ideas on cold calling doctors offices . I have wrote out a script for follow up after I send a mailer but not for cold calling .
Title: Re: scripting
Post by: kristin on March 14, 2016, 07:48:00 PM
Okay, then my answer stays the same. No scripting, just an outline.
Title: Re: scripting
Post by: williamportor on March 17, 2016, 04:40:36 PM
JMHO - I've done a fair amount of cold calling doctors offices, and this is what I say: "Hello, may I speak with the office manager? Hi, this is Bill with Westside Medical Billing, we provide electronic and paper billing of your insurance claims, direct billing of your cash customers, and insurance verification, is this something you could use for your clinic?" It's short and to the point. ***Please note. This is not the best way to market your business. A face to face contact always carries more weight, so go door to door if you can. If transportation issues make this impossible, it's still better than doing nothing.

Everyone has a different opinion on cold calling, and scripts. The bottom line is, a contact is a contact....and if you happen to be the biller in the face (or in the ear) of the decision maker offering your services when they need your services, there is a fair chance you'll get the business, even if your presentation is not the best.

P.S. Sorry about all the bold print, I couldn't find a way to turn it off.  :)
Title: Re: scripting
Post by: Michele on March 21, 2016, 12:35:58 PM
When cold calling in person (not telephone) we do similar to Williamporter.  We have a "script" in our head to get us started but then go with the direction that it takes.  I agree, cold calling door to door is NOT the most ideal but if you have nothing else it's worth trying.  When we did do door to door we always tried to have something to offer for information such as a recent change in the industry or a particular problem we knew about.  We might do up a flyer on the subject so that we could approach with "we are here to provide you with information on _________  (something like ICD10 most common issues) in case you are having any issues with that."  It was a great ice breaker and opened up the conversation better than "Hi I'm Michele and I want your business".  Although being direct can sometimes work too!