Author Topic: Physician/Office Manager Lists  (Read 2192 times)

RoVeada

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Physician/Office Manager Lists
« on: January 19, 2013, 09:28:46 AM »
 I would like to start a mail marketing campaign soon. I was wondering what advise anyone could give on obtaining a physician/office manager mailing list. I have looked at some companies on-line, but most I have contacted only verify once a year.

any help would be appreciated. thanks
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RoVeada

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Re: Physician/Office Manager Lists
« Reply #1 on: January 20, 2013, 07:29:58 AM »
10 views, but no reply. did I say something wrong?  ??? ???
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PMRNC

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Re: Physician/Office Manager Lists
« Reply #2 on: January 20, 2013, 09:18:23 AM »
YOU could purchase mailing lists, if you do a search you will come up with a TON of companies.  Personally, I wouldn't waste my money.  I prefer the good ol yellow pages, internet etc.  If you can find a good mailing list at an affordable price it couldn't hurt, in this instance I would say if you are using a good contact management software than it might be worth it to buy a list in format you need.    More important than your list is your ability to follow-up. Don't mail so much at once that you cannot follow up with at least 25-35% of your mailings. Keep track of all your mailings, make notes for each mailing in detail right down to what color you use for envelopes.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

RoVeada

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Re: Physician/Office Manager Lists
« Reply #3 on: January 22, 2013, 09:51:43 AM »
Thank you Linda. I appreciate it.
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Christy

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Re: Physician/Office Manager Lists
« Reply #4 on: January 22, 2013, 12:25:51 PM »
I started with my own health ins panel, then the good ole' interent and came up with 250 providers of a single specialty all within 2 hours driving distance from my home! It can be done, but you are unlikely to get office manager names unless you carefully review provider website, which is time consuming and may give outdated info...

I sent out 250 postcards a week ago...lots of clicks on my website, but no calls or inquiries yet.... :-\

good luck!

QueenAlicia

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Re: Physician/Office Manager Lists
« Reply #5 on: January 22, 2013, 01:47:40 PM »
I am actually working with a local marketing firm that I met at a chamber of commerce mixer.  There are lists that providers opt in to receive marketing material.  You may want to look into those. From what my marketing company rep said you want to contact the provider at least 3 times ( I want to say at least 3 times a month but I don't remember if that is the time frame).

Christy

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Re: Physician/Office Manager Lists
« Reply #6 on: January 22, 2013, 01:54:47 PM »
hmmm...I worked in a provider office for many years and never heard of "opt in" lists for advertising.....

PMRNC

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Re: Physician/Office Manager Lists
« Reply #7 on: January 22, 2013, 02:21:35 PM »
We talked about the "opt in lists" too at our local chamber as well.   I would think it would be a "short list" as I can't imagine any office saying "YES we want to be called. " LOL    Next month I will ask someone there how to get these lists.   FOLLOW up is essential.. It's not even worth it to do any mailings unless you plan to follow up with at LEAST 30-40% of each piece! 3 times a month seems too much to me UNLESS you ask them if you can follow up and they say yes.   I've been very lucky to have always had great reception when I make my follow up, I can only count on 1 hand the amount of down right rude or complete blow off's I've gotten.  One bothered me from the get go and I did sign him but was sorry I did.  When I called he was very patronizing and said "Well, yes I could really use a good billing company can you have the real owner of your company call me".  Yeah that left icky taste in my mouth and I should have followed my gut as he turned out to be a really horrible client, I was able to terminate him and had to report him to Medicare under Whistle blowers.. did not feel bad about that one at all.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

QueenAlicia

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Re: Physician/Office Manager Lists
« Reply #8 on: January 22, 2013, 03:50:24 PM »
My marketing firm has mentioned it and my bookkeeeper have mentioned it as well.  I have heard of opt in lists before and I haven't tried it yet.  For me it is worth trying and if it doesn't work I'll move on to something else.

RoVeada

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Re: Physician/Office Manager Lists
« Reply #9 on: January 30, 2013, 08:23:58 AM »
thank you to everyone. I really appreciate the input.
...if you can find a path with no obstacles, it probably doesn't lead anywhere.