Author Topic: Start up Marketing  (Read 12660 times)

Meli

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  • Melissa Turner
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Re: Start up Marketing
« Reply #15 on: October 13, 2009, 06:16:00 PM »
Sharing info... 

I've done the mail marketing and follow ups.  (Just 50 so far). 
I've done the cold calls and now I'm spending this week stopping by offices in selected areas. 
I received an email today from a doctor at a group practice of 5 neurologists for more information which I've provided to them and 2 of the offices I visited today (out of 15) stated they are in need of billing help and I will be following up with the office managers for those as well. 

All in all this isn't easy but I'm certain it will be worth it.  Since this week is dedicated to footwork and its raining here tomorrow I am visiting a professional building across from a main hospital with 35 offices inside. 

One thing I've found helpful to use as a bit of a conversation piece is the concern that seems to be circulating in offices for the number of patients inquiring about the H1N1 vaccine.  Some offices are expecting to stay open later and open on days they are normally closed to try to accommodate patients once the vaccine is available.  I've mentioned the influx of activity and patients in the office and offered to assist offices with the overflow of billing they may have and some seemed receptive to the idea.  Its a foot in the door.  Just thought I would share this idea....

Melissa
Melissa Turner, CPMB
Mainstream Services Inc.
www.msmbinc.com

PMRNC

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Re: Start up Marketing
« Reply #16 on: October 13, 2009, 06:32:17 PM »
Yes the H1N1 topic is good but go in there with good billing information. There is a good article in our newsletter on billing for the H1N1. you can subscribe free to www.billerswebsite.com/Newsletter.htm after you sign up they will provide you a link to the previous (first) issue. There are a few tips per payor on there.

Other hot topics right now...  Hitech, Red Flag Audit's and for mental health the new parity laws that take effect in January

This is a great time to market, I know a lot of medical billing companies right now signing clients .. it's a hot time!
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Meli

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  • Melissa Turner
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Re: Start up Marketing
« Reply #17 on: October 26, 2009, 04:40:23 PM »
OK its only been 3 1/2 weeks since I started marketing and I have landed my very first appointment tomorrow with a psychiatrist that I mailed to in my very first set of 25!  I am so excited.  She received my brochure, letter and survey just when all her claims were rejected by BCBS.  She mentioned she had old claims she tried to file back all the way to 2000.  They gave her a variety of reasons stating claims illegible (leads me to believe she filed manually and filled out the claims by hand).  Just want to continue to thank you guys for this forum.  Not many people will understand the ups, downs, ins and outs so its nice to have a place to go for questions or just to share!!!  I will update you on how it goes....

Melissa
Melissa Turner, CPMB
Mainstream Services Inc.
www.msmbinc.com

Michele

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Re: Start up Marketing
« Reply #18 on: October 26, 2009, 06:29:51 PM »
I'm excited for you!  I remember what it was like when we first started.  That first appointment is so big.  I'm sure you will do great.  It sounds like they truly need a biller and they've lost a lot of money.

Keep us posted.

Michele
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PMRNC

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Re: Start up Marketing
« Reply #19 on: October 26, 2009, 08:05:46 PM »
Melissa, mental health was/is my specialty so holler if you need help! Lead in with the new mental health parity laws!
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

jcbilling

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Re: Start up Marketing
« Reply #20 on: October 26, 2009, 09:30:59 PM »
Great Idea about the H1N1!

Meli

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Re: Start up Marketing
« Reply #21 on: October 27, 2009, 03:37:33 PM »
The meeting today went great!   We set an appointment for this week Thursday for contract signing and for her to turn over all the required information to me.  Her aged claims are with BCBS from 2007 and 2008.  Although she filed by the deadline BCBS rejected all claims most stating illegible.  She resubmitted the claims within the 90 days of rejection as stated but received another letter from BCBS stating all claims rejected with no explanation etc so thats where it begins for me.
Melissa Turner, CPMB
Mainstream Services Inc.
www.msmbinc.com

Michele

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Re: Start up Marketing
« Reply #22 on: October 27, 2009, 08:38:25 PM »
Congratulations and Good Luck!
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Meli

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  • Melissa Turner
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Re: Start up Marketing
« Reply #23 on: November 11, 2009, 08:26:41 AM »
Hi,

I'm looking for a new marketing avenue.  Currently I send out letters with brochures and free surveys, have the website for online presence and advertise anywhere as well as go in person to local offices with information (and candy bowls with my information attached in hand) but its still slow going (been about a month and a half). I'm wondering if anyone has taken flyers and postcards to hospitals to place on cars in the employee parking lots and what you all think of this approach?  Also, what are some of the best places you can think of to post flyers?

Thanks,

Melissa
Melissa Turner, CPMB
Mainstream Services Inc.
www.msmbinc.com

PMRNC

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Re: Start up Marketing
« Reply #24 on: November 11, 2009, 12:47:41 PM »
Taking them to offices, hospitals, even local bulletin boards in stores or golf courses (my favorite) is fine. But I do NOT recommend windshield advertising. To myself and many others it's annoying and I think it's really unprofessional. If I come out to my car and I have one of those stuck on my windshield it really annoys me LOL I just throw it away.   JMO!!
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Pay_My_Claims

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Re: Start up Marketing
« Reply #25 on: November 11, 2009, 01:26:09 PM »
Taking them to offices, hospitals, even local bulletin boards in stores or golf courses (my favorite) is fine. But I do NOT recommend windshield advertising. To myself and many others it's annoying and I think it's really unprofessional. If I come out to my car and I have one of those stuck on my windshield it really annoys me LOL I just throw it away.   JMO!!

Ughhhh I hate those too. You have to take them because if you throw them on the ground you are fined for littering!!!

Meli

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  • Melissa Turner
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Re: Start up Marketing
« Reply #26 on: November 11, 2009, 01:42:14 PM »
Thanks for the quick replies...
Melissa Turner, CPMB
Mainstream Services Inc.
www.msmbinc.com

PMRNC

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Re: Start up Marketing
« Reply #27 on: November 11, 2009, 06:29:03 PM »
The worst is when you are wrestling to get things in the car, you get in your car and it's windy or cold and that damn thing is on the wipers.. THAT is super annoying!  Don't do Cheesy marketing, Doctors don't find it "cute". LOL
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Michele

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Re: Start up Marketing
« Reply #28 on: November 12, 2009, 08:23:23 AM »
I totally agree with the windshield thing.  I would go out of my way NOT to do business with someone who puts something on my windshield.

Pet Peeve!

Michele
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jcbilling

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Re: Start up Marketing
« Reply #29 on: November 12, 2009, 03:15:11 PM »
Linda,

I tried subscribing to the PMRNC newsletters twice but I haven't received any newsletters. Is there a way I can access them online?

~ Charity