Author Topic: Email Marketing  (Read 22006 times)

PMRNC

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Re: Email Marketing
« Reply #45 on: February 08, 2011, 08:38:31 AM »
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OMG @ not investing enough.....you are hilarious

I didn't say YOU were not investing enough, I said it's COMMON and well known that to make money you spend money and that in general if you are getting a 0 return on an investment it means you need to invest more.

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I guess from old posts in which I believe Alice N Michelle spoke about sending out post cards and things was NOT considered solicitation.

That is TOTALLY different, that is DIRECT MAIL MARKETING..  We were talking about "ad's (first Craigslist then ad's in general")

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The thing is the ads are asking for information
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NO Charlene... they are NOT asking for "information" they are asking for a resume and/cover letter Those are the ad's we were discussing!  Just because YOU interpret Resume/cover letter as a flier and brochure certainly does not make you right!   You like to interpret things to mean what YOU want it to mean.

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The FLIER or BROCHURE is simply ADDITIONAL information that they are getting. My flyer is my RESUME!! It has my experience listed, how many years, my specialties my credentials. It includes everything that my resume does.

Again, you are interpreting your flier as your Resume.. that's YOUR interpretation, a Flier is NOT a professional resume.

As a paralegal you should know the FTC law on unsolicited mail.

http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt063.shtm


And what does that have to do with the price of tea in china?   I do know the rules/laws on solicitation, both federal and state.. as well as both phone AND FAX!  The rules on faxing mean "sending any information not directly requested by the fax owner" But you can let the FTC know that you think a flier is a resume. Go fight it Charlene :)  and I never said anything about solicitation laws because we know they are enforceable only by the party who makes the complaint. Unless you are continuously sending unsolicited faxes or mail and the person has requested it to stop..it's not likely someone is going to turn you in.

Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

PMRNC

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Re: Email Marketing
« Reply #46 on: February 08, 2011, 08:46:10 AM »
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LMAO-sending the first letter is UNSOLICITED communication....its the "can I ask you a question" you just did scenario. If you send me a letter asking me you can send me information on my company, the letter itself was UNSOLICITED!!

Did you forget your brain in bed this morning?

WHAT first letter.  I realize I have to spell everything out for you.. so let's try this a little slower ...    The ad says: " P L E A S E   S E N D   A  C O V E R  L E T T E R   W I T H   Y O U R   R E S U M E"   IF you have a resume you send the COVER LETTER AND RESUME. If you don't have a resume you can still send the cover letter introducing your business and a request to send additional information.
Whew..like talking to one of my teenagers!

When did I say "can I ask you a question"  LOL  Now we need to go over vocabulary for the words "Question" and "permission" <sigh>

My opinion is just my opinion. I don't care what you do. But I do believe people should have an understanding of marketing etiquette. It seems to ME you just are baiting me and the funny thing is.. this is based on my opinion to which you asked for!! that is LMAO!
« Last Edit: February 08, 2011, 08:49:01 AM by PMRNC »
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Pay_My_Claims

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Re: Email Marketing
« Reply #47 on: February 08, 2011, 02:28:27 PM »
No Linda you don't comprehend and its funny....you break down the entire post but you still act DUH!!

I asked you to EXPLAIN how sending a flier that was not requested to a person who places an ad different than sending a flier to a a person WHO DOES NOT!!

How is one unsolicited and the other is not. That is the question.

Meaning how can I get a new client to market to unless I send them information? Nobody asked me for anything. I go online research all DME companies in NC and I send them all information about my company. Even if its a letter asking if I can send MORE information...is not the first letter UNSOLICITED MARKETING???


You keep referring to an AD, and my question has NOTHING TO DO WITH THE AD. Its a marketing question. You keep saying that If I send them the "unrequested flier" I am showing poor etiquette and sending unsolicited information.

Keep running around the question that YOU CAN'T ANSWER with bullzhit replies its clear to us all why you won't come out and say even to a NEWBIE that your reply is ridiculous...

Have a blessed day

oh and my Craigs List interview went VERY WELL!!
She actually loved my flier....I can fix one up for you if you like :-)

rdmoore2003

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Re: Email Marketing
« Reply #48 on: February 08, 2011, 02:52:15 PM »
Just reading all of this 'back & forth" nonsense.   It sounds like someone needs to make an appt with my office for psych eval.....
Regina

PMRNC

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Re: Email Marketing
« Reply #49 on: February 08, 2011, 04:10:40 PM »


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I asked you to EXPLAIN how sending a flier that was not requested to a person who places an ad different than sending a flier to a a person WHO DOES NOT!!

That right there makes no sense so I'm THINKING you mean.. what was the difference between sending out a direct mail campaign (flier..brochure, etc) than sending one in response to an ad requesting a Resume?

Ok, the difference is the office has placed an ad requesting SPECIFICALLY for a resume and/or cover letter. Direct mail marketing you are still sending out unsolicited mail, however your not disregarding a specific request! The ad wants someone in house most likely so they are requesting the resume to show experience..they are not saying "Send your brochures and fliers"

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How is one unsolicited and the other is not. That is the question.
  See Above

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Meaning how can I get a new client to market to unless I send them information? Nobody asked me for anything. I go online research all DME companies in NC and I send them all information about my company. Even if its a letter asking if I can send MORE information...is not the first letter UNSOLICITED MARKETING???

The offices you direct market too are not asking for anything SPECIFICALLY!. If they are asking for something in particular and you send something else, well that in MY opinion is not following directions! If they ask for nothing, your not disregarding their wishes and they can ask you not to send them any further information.


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You keep saying that If I send them the "unrequested flier" I am showing poor etiquette and sending unsolicited information.

Wow you really do need my validation don't you.. I HAVE SAID OVER AND OVER it is MY FEELING that DISREGARD OF A REQUEST FOR SOMETHING SPECIFIC SUCH AS A RESUME IS NOT GOOD ETIQUETTE.  It's like asking a person to fill out their application in Blue ink and they turn it in written in black ink.  I really didn't ask you to do this.. I really could care less.. REMEMBER YOU ASKED ME!  It's like you want me to say.. Ok Charlene.. no it's not improper in my opinion, you go ahead..  LOL just do it.. don't listen to me.. Again.. I really do NOT care. I offered up my feelings on the subject. 

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Keep running around the question that YOU CAN'T ANSWER with bullzhit replies its clear to us all why you won't come out and say even to a NEWBIE that your reply is ridiculous..
.

My reply was ridiculous? Are you sure about that.. I was told I went above and beyond responding to you.. LOL

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Have a blessed day

oh and my Craigs List interview went VERY WELL!!
She actually loved my flier....I can fix one up for you if you like :-)

Na..no thanks I've actually got more business than I can need.

Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

KLA

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Re: Email Marketing
« Reply #50 on: February 08, 2011, 07:27:43 PM »
Charlene -

I have posted ads on craigslist to hire sales people and they are nuts! - Well thats if I can even get them to answer the phone for an interview but I have to say, I have had 3 good one come out of it and they are my best employees!  I am curious how you go about your marketing online.  I have a website and an ebrochure - arent the office managers just getting the emails and deleting them?  I give you praise with the patient you have and think that everyones post especially yours are great and informing.  May I ask if you bill flat fee or % and what you feel the pros and cons are of both?  Thanks so much!

Pay_My_Claims

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Re: Email Marketing
« Reply #51 on: February 08, 2011, 08:30:22 PM »
KLA
i don't post my company on Craigs List. It does open the door for spam. Even when I apply to some of the ads online, I run into the "crazies" but we take the good with the bad. If I was seeking to hire help, which may come very soon, I would probably look for someone in my association. It is what I believe is one of the benefits to joining...networking and growth. As far as how I bill, I have since I started in 2009 ONLY BILLED FLAT FEE. The obvious advantage to % billing is the more you bring in, the more you make, but its also that same theory that brings the disadvantage. Every beginning of the year you deal with the Medicare deductibles not being met, private insurance deductibles starting again. So although you are putting in the work and billing the claims out correctly, the balance drops to the deductibles and its a zero pay claim. You have to hope the patient pays, and for some practices if the money is collected in the office it does not count towards the billers fee.


KLA

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Re: Email Marketing
« Reply #52 on: February 08, 2011, 08:55:52 PM »
Charlene,

Thank you so much.  I think I want to transition over to the flat fee just so I dont runinto a legal issue.  I am just a bit stumped on how to figure out the flat fee.  Maybe a formula???  As far as the salespeople.  They were all Pharma sale so they know how to deal with the delicate doctors staff.  It really has done well.  I have focused my PM business of Pain Management - it seems that is my strong suit.  A pain in the butt, but my strong suit.  Do you have a niche?  I have run into a few mental health but I dont know enough about it yet to want to take them.  I am going to take some refresher courses soon.  Stay well and as always, thanks for all your info!!

Pay_My_Claims

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Re: Email Marketing
« Reply #53 on: February 08, 2011, 08:57:58 PM »
DME is my biggest niche, but also facility billing for substance abuse, PCS services, Mental health (for community support, respite care etc)
I have other specialties, but DME is my fav.

KLA

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Re: Email Marketing
« Reply #54 on: February 08, 2011, 09:04:09 PM »
DME is a moster in of itself.  That's awsome that you have that niche because billing companies are tough to find that are good.  I mean real good.  There is a big company in NJ called Arcadian Healthcare that I did billing for - I don't know how your office is set up but they are always looking for a good company.  I did their billing when they had it in house.  I got pregnant with my son and left.  I wonder if you sent them an ebrochure what would hapen.  They do O2/Resp.  is your office set up for that type of long communication?  I do it with my NJ/NY clients.  It is a challenge but well worth it.  I just am not as passionate about DME as you!  I have the whole Pain Management thing going with orthapedic spinal surgery!  Say that ten time fast!

Pay_My_Claims

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Re: Email Marketing
« Reply #55 on: February 08, 2011, 09:13:33 PM »
Yes I love DME, but agreed it is cumbersome billing. I have done custom Rehab equipment and all those MODIFIERS!! Medicare has changed the rule on group 3 pwc, capped rental items, the documentations, audits etc. its a lot. obtaining the cmn, knowing if they are in a skilled facility, or if they got the equipment somewhere else and isn't eligible. ....My only issue with doing billing out of state is knowing the medicaid rules. I NEVER contract with any company until I learn their medicaid system. I bill for a California provider, however she doesn't accept medicaid, so thats great. MY SC provider didn't either, but I was very familiar with SC medicaid since I worked at a major hospital for 10 years and we dealt with a lot of out of state medicaid plans, especially NY, SC, Florida, VA.

KLA

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Re: Email Marketing
« Reply #56 on: February 08, 2011, 09:43:44 PM »
Hey Charlene,

I have a question for you.  I have a great website but when I put it in google it dosent come up.  How do you get to the top of google or any search engine for that matter.  Any suggestions??

Pay_My_Claims

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Re: Email Marketing
« Reply #57 on: February 09, 2011, 05:17:41 AM »
i will email you. there are marketing companies that help put your ad at the top of the search engine.

KLA

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Re: Email Marketing
« Reply #58 on: February 09, 2011, 01:01:36 PM »
great!  thanks so much.  My email is kelly@meditrustllc.com  your the best!

Pay_My_Claims

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Re: Email Marketing
« Reply #59 on: February 09, 2011, 02:10:16 PM »
u are welcome