Author Topic: Email Marketing  (Read 22118 times)

PMRNC

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Re: Email Marketing
« Reply #60 on: February 09, 2011, 02:26:17 PM »
Make sure you review the company and what they are offering good.  SEO placement and SEO submission services are COMPLETELY different. No company CAN guarantee placement, however they can Guarantee submission. YOU Will find a lot of companies guaranteeing submission, stay away from those if possible.   If you have just a few hours once a month, you don't really need to pay for services at all.  ;)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

QueenAlicia

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Re: Email Marketing
« Reply #61 on: February 09, 2011, 07:01:09 PM »
Make sure you review the company and what they are offering good.  SEO placement and SEO submission services are COMPLETELY different. No company CAN guarantee placement, however they can Guarantee submission. YOU Will find a lot of companies guaranteeing submission, stay away from those if possible.   If you have just a few hours once a month, you don't really need to pay for services at all.  ;)

This is soo true and I just had this conversation today.  I am paying like $3.99 a month to optmize the word search and other marketing tips through my sites server.  However, there are companies charge $1500 for email addresses of doctors and other services that you could do yourself.  As a start up I am trying to save as much money as possible so a lot of marketing I will be doing myself.

KLA

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Re: Email Marketing
« Reply #62 on: February 09, 2011, 07:51:14 PM »
Queen,

Do you mind me asking who you use at 3.99 a month and how are you doing it yourselves?

Pay_My_Claims

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Re: Email Marketing
« Reply #63 on: February 09, 2011, 08:06:19 PM »
Vista Print has a "optimizer" feature that you can pay for that supposedly allows you to boost your search potential by others. What we have to realize is this..........how many providers are truly seeking a billing service versus a medical biller??? Even with the clients that I have landed via Craigs list, they (all but 2) were seeking an in-house medical biller. I had to market myself to them. Vista Print has a way to view who comes to your site, ironically most on my website, come from this forum. Every now and then I get providers who have "searched" for a billing company and will send me an email requesting more information. The one provider I did get that way, thank God I am an investigator, she was a scam artist.

QueenAlicia

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Re: Email Marketing
« Reply #64 on: February 09, 2011, 08:13:42 PM »
Queen,

Do you mind me asking who you use at 3.99 a month and how are you doing it yourselves?

Vistaprint

QueenAlicia

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Re: Email Marketing
« Reply #65 on: February 09, 2011, 08:15:49 PM »
Vista Print has a "optimizer" feature that you can pay for that supposedly allows you to boost your search potential by others. What we have to realize is this..........how many providers are truly seeking a billing service versus a medical biller??? Even with the clients that I have landed via Craigs list, they (all but 2) were seeking an in-house medical biller. I had to market myself to them. Vista Print has a way to view who comes to your site, ironically most on my website, come from this forum. Every now and then I get providers who have "searched" for a billing company and will send me an email requesting more information. The one provider I did get that way, thank God I am an investigator, she was a scam artist.

That is the program that I am using Charlene.  Like you said I am mostly spreading the word on my own besides the search optimizer.  I like that vistaprint shows you who has visited your site. I get a lot of visitors from here but I have also got some from other areas here in california.

KLA

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Re: Email Marketing
« Reply #66 on: February 09, 2011, 08:18:14 PM »
Thanks Ladies,

I created my own website becausr I have a degree in Graphic Arts as well as marketing so it works and they have a SEO optimizer for $55.00 a year so thats not to bad.  Thanks again.  I will give it a try.

Pay_My_Claims

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Re: Email Marketing
« Reply #67 on: February 09, 2011, 08:27:22 PM »
Vista Print has a "optimizer" feature that you can pay for that supposedly allows you to boost your search potential by others. What we have to realize is this..........how many providers are truly seeking a billing service versus a medical biller??? Even with the clients that I have landed via Craigs list, they (all but 2) were seeking an in-house medical biller. I had to market myself to them. Vista Print has a way to view who comes to your site, ironically most on my website, come from this forum. Every now and then I get providers who have "searched" for a billing company and will send me an email requesting more information. The one provider I did get that way, thank God I am an investigator, she was a scam artist.

That is the program that I am using Charlene.  Like you said I am mostly spreading the word on my own besides the search optimizer.  I like that vistaprint shows you who has visited your site. I get a lot of visitors from here but I have also got some from other areas here in california.

Oh you are in California, I have an internist I bill for from there!! Yes a lot of hits from the forums I belong to. They look at the site, and some send me emails. I prefer them to email me directly because when you see the new contact form notification, you get excited about a possible new client LOL

PMRNC

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Re: Email Marketing
« Reply #68 on: February 09, 2011, 08:31:12 PM »
A lot of our members get hits from their sites, I am constantly getting requests from doctors for referrals and recommendations from our listings, so they are out there!!
Be careful of the "template" websites, I see so many of them where I say.."I've seen this one before" If you must use a template service go for one that will allow you to buy the unique design if offered. I like Vistaprint for my biz cards and they have gotten better over the years.

Quote
I am paying like $3.99 a month to optmize the word search and other marketing tips through my sites server.

$3.99 is not bad at all, but you can save that 3.99 just by learning the basics with HTML and the meta tags, it only takes about 5 min once a month.

Quote
they have a SEO optimizer for $55.00 a year so that's not to bad.

Is that just for one URL? Does it spider? I ask because you can do better than $55 a ear and have multiple URL's which is better than depending on the search engines to spider the one site. I have a high end one because I have a website design/hosting company in addition to medical billing and it allows for unlimited URL's, all updates are free and no annual fee.  


Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

QueenAlicia

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Re: Email Marketing
« Reply #69 on: February 09, 2011, 09:27:10 PM »
A lot of our members get hits from their sites, I am constantly getting requests from doctors for referrals and recommendations from our listings, so they are out there!!
Be careful of the "template" websites, I see so many of them where I say.."I've seen this one before" If you must use a template service go for one that will allow you to buy the unique design if offered. I like Vistaprint for my biz cards and they have gotten better over the years.

Quote
I am paying like $3.99 a month to optmize the word search and other marketing tips through my sites server.

$3.99 is not bad at all, but you can save that 3.99 just by learning the basics with HTML and the meta tags, it only takes about 5 min once a month.

Quote
they have a SEO optimizer for $55.00 a year so that's not to bad.

Is that just for one URL? Does it spider? I ask because you can do better than $55 a ear and have multiple URL's which is better than depending on the search engines to spider the one site. I have a high end one because I have a website design/hosting company in addition to medical billing and it allows for unlimited URL's, all updates are free and no annual fee.  




I definetely need to get better with html. I have a friend who can do it. I am going to have them design a new template for me so my website doesn't look like others and stands apart.  I also designed my business cards off of vistaprint but I had my logo created by a design person. 

I will google SEO's tonight.

PMRNC

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Re: Email Marketing
« Reply #70 on: February 10, 2011, 06:16:59 AM »
Quote
I definetely need to get better with html. I have a friend who can do it. I am going to have them design a new template for me so my website doesn't look like others and stands apart.  I also designed my business cards off of vistaprint but I had my logo created by a design person. 

You can have him create you just one page which will have it's own unique look and design and then all you would have to do was put content into each page and then FTP it to your host. FTP programs are very reasonable too, some are free even. When he/she designs your template, have them insert the meta tags to where you just have to plug in the Title, Description, Robots index, keywords, etc. they are found in the <Head> of the HTML and before the <Body> tag.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

midwifebiller

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Re: Email Marketing
« Reply #71 on: February 10, 2011, 09:14:50 PM »
Wow--stay away for a few weeks and I miss all the drama!  Anyway, regarding the original question, here's my two cents about email marketing and what worked (and is still working) for me.

I chose a specialty and joined every Yahoo group I could find. National organizations, state associations, consumer groups, advocate groups, etc. While I mostly just read the posts, it keeps me abreast of the policital climate in different geographical areas, lets me know what the concerns are, and when there is a question about billing/insurance/codes, I jump in and answer.  It has gotten my name out there and brought several clients.

My husband and I created a "master list" of sorts of as many of these specialists as we could find across the nation (you may or may not want to stay local). Since we had already found many associations, it wasn't hard to track down 2,000+ names, addresses, phone numbers and email addresses.  I did NOT do any cold contacting. We write a short monthly newsletter and send it to certain states. A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable.  As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?"  They became clients.

Does your specialty have any kind of e-zine?  Write a short article or two. That takes guts, but it is another very good way to get your name out there.

And none of this cost me anything but time. 
Kelli Sugihara, CPMB
Midwife Billing & Business, LLC
www.midwifebilling.com

KLA

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Re: Email Marketing
« Reply #72 on: February 10, 2011, 09:30:04 PM »
kelli,
nice to see a billing co specializing in midwifery.  I had both of my children with midwife and no pain med.  I loved it but it cost me a fortune.  My insure didn't cover it!  Good Job - Kelly

Pay_My_Claims

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Re: Email Marketing
« Reply #73 on: February 10, 2011, 09:33:39 PM »
my uterus is hurting...........natural child birth..U go Girl!!

KLA

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Re: Email Marketing
« Reply #74 on: February 10, 2011, 09:36:30 PM »
notice I stopped at two!!  LOL - they were both worth the pain though!