Author Topic: Email Marketing  (Read 20629 times)

QueenAlicia

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Email Marketing
« on: February 02, 2011, 07:25:44 PM »
Has anyone marketed their business by email marketing?  Have you found this method to be effective?  How did you compile your list for providers?  I have been creating lists for the different specialties that I want to market but have yet to find email addresses, well I have found a few.  Any suggestions?

Pay_My_Claims

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Re: Email Marketing
« Reply #1 on: February 02, 2011, 08:04:22 PM »
Honestly...90% of my providers came from Craigs List

QueenAlicia

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Re: Email Marketing
« Reply #2 on: February 02, 2011, 10:52:48 PM »
I have decided to use craigslist to respond to ads and to promote the business.  I just need to post an ad.

aksharhealth

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Re: Email Marketing
« Reply #3 on: February 03, 2011, 09:38:35 AM »
Honestly...90% of my providers came from Craigs List

Can you share some tips on how to respond to Craiglist adds besides sending resume, flyer and sales letter?

Pay_My_Claims

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Re: Email Marketing
« Reply #4 on: February 03, 2011, 09:53:12 AM »
I have decided to use craigslist to respond to ads and to promote the business.  I just need to post an ad.

I don't post a craigs list ad

Pay_My_Claims

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Re: Email Marketing
« Reply #5 on: February 03, 2011, 09:58:01 AM »
Honestly...90% of my providers came from Craigs List

Can you share some tips on how to respond to Craiglist adds besides sending resume, flyer and sales letter?


It depends on the post. I send information regarding my company, my e-brochure etc

QueenAlicia

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Re: Email Marketing
« Reply #6 on: February 03, 2011, 01:49:42 PM »
I have decided to use craigslist to respond to ads and to promote the business.  I just need to post an ad.

I don't post a craigs list ad

I was thinking of posting an ad just to spread the word and respond to ads I see on craigslist.  I know there will be some spam involved as well. 

aksharhealth

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Re: Email Marketing
« Reply #7 on: February 04, 2011, 06:48:08 AM »
Honestly...90% of my providers came from Craigs List

Can you share some tips on how to respond to Craiglist adds besides sending resume, flyer and sales letter?


It depends on the post. I send information regarding my company, my e-brochure etc
So you don't send your resume?

Pay_My_Claims

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Re: Email Marketing
« Reply #8 on: February 04, 2011, 10:20:22 AM »
No, I send my credentials. (certification, years of experience, specialties, info regarding my company) No work history

PMRNC

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Re: Email Marketing
« Reply #9 on: February 04, 2011, 07:28:51 PM »
I don't like craigs list at all.. I just don't.  However if I am looking at an ad in paper and it asks for a resume, I send one, it's only proper etiquette since that is what they requested. I also include a cover letter again to be polite and respectable to the nature of their ad. I put myself in their shoes. If I put an ad in the paper for an "employee" and I ask interested candidates to send a resume, I'm tossing the fliers, solicitations right in the trash.  JMO
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Pay_My_Claims

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Re: Email Marketing
« Reply #10 on: February 04, 2011, 09:23:11 PM »
Well I love Craigs List because as I stated 90% of my clients have come from there. As far as a resume is concerned I don't think its IMPROPER etiquette to not send one since they placed the ad for an employee, not necessarily a billing service. As a billing service, i am offering them a solution to their billing needs (one of the lines I use), and that is my company. There are as you know a lot of people who may own a billing service, but have NEVER done billing, so sending them their resume with no experience isn't helpful. I have yet to obtain any client with my resume. What was a help to me was my flyer that I created with my association listed. I asked permission of the owner if I could use the home page of the association that lists the members who have written a guide and convert that to a flyer. I emailed a craigs list person on wed, and she called me wed and her first question was about the association. She saw it on my website, and in the flyer. In the flyer she was impressed that I taught DME and had written a guide about it. That was more impressive than a resume because if you can TEACH it, you can do it. I interview with them Tuesday about taking over their billing. Craigs list is NOT a place to post an ad regarding your business, but most employers are using craigs list because its FREE. The DME company that I was working for full time ONLY posted ads on Craigs List. What does get tossed, is faxed brochures, flyers etc to businesses that DIDN'T ASK FOR YOUR INFORMATION. That is considered spam more than me sending you information about my services to an ad you posted. I don't follow the logic, but then again it is JYO.
Craigs list has been WONDERFUL to me!!

medauthor

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Re: Email Marketing
« Reply #11 on: February 04, 2011, 09:23:29 PM »
Quote
Has anyone marketed their business by email marketing?  Have you found this method to be effective?  How did you compile your list for providers?  I have been creating lists for the different specialties that I want to market but have yet to find email addresses, well I have found a few.  Any suggestions?

Hi Alicia,

E-mail marketing is how I obtained ALL of my current providers!  If you concentrate on a specialty, you must research websites and organizations for that specialty.....you then follow through to a website....and on the website, there is usually a 'contact us' page with an email address or even a contact form to submit.............it is A LOT of work to compile e-mail addresses, however, in my case--it has been well worth the effort!!  Much luck to you  :)
Michelle Rimmer, CHI, CPMB
President-Professional Medical Billers Association
Owner-ABA Therapy Billing Services
Author, 'Medical Billing 101' and 'Coding Basics: Understanding Medical Collections

Pay_My_Claims

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Re: Email Marketing
« Reply #12 on: February 04, 2011, 09:27:43 PM »
MedAuthor,
I hate those contact pages!! I know your specialty and it works (living proof) very well for you!! My issue with the contact page in most specialties is where the email is headed. Who monitors the website?? In some companies it can be the office manager who is actually doing the billing and not about to forward your information to the hiring staff (physicians). Any marketing effort however is worthwhile.

PMRNC

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Re: Email Marketing
« Reply #13 on: February 05, 2011, 09:30:01 AM »
Quote
I don't think its IMPROPER etiquette to not send one since they placed the ad for an employee, not necessarily a billing service.

This is exactly why I think it's just good etiquette to give them something they ask for. I can't imagine why anyone would NOT want to send their resume.  Advertising and asking for their business via outsourcing is a little deceiving so that is why sending a resume with a cover letter to let them know you are in business at the same time as giving your work experience and education.  Why not send it? If not for Etiquette why NOT? Would you hire someone w/out one especially if you put in an ad for help?
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

PMRNC

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Re: Email Marketing
« Reply #14 on: February 05, 2011, 09:45:06 AM »
Quote
she called me wed and her first question was about the association. She saw it on my website, and in the flyer.

I get that their might be a time to ride on someone's coat tails for a while.. Anyway.. if the ad says they are looking for an "experienced" medical biller and to respond by sending a resume..  not doing so in my opinion is deceptive. If they state they want "experience" that's WHY they want the resume. Wouldn't it be better to get the business on your own merit's?

Quote
In the flyer she was impressed that I taught DME and had written a guide about it. That was more impressive than a resume because if you can TEACH it, you can do it. I interview with them Tuesday about taking over their billing. Craigs list is NOT a place to post an ad regarding your business, but most employers are using craigs list because its FREE

I THINK that is one of my hangups with craigs list. My god MOST of the ad's there are so unprofessional written, it's a free ad but is free always good? Just something about this doesn't get me all tingly inside to go for a client who can't afford to put in a real ad anywhere, or ones that cannot take the time or care enough to make a professional ad. Doesn't really promote a warm fuzzy feeling with me, but that's just me I'm a little picky on who I take on now.


Quote
The DME company that I was working for full time ONLY posted ads on Craigs List. What does get tossed, is faxed brochures, flyers etc to businesses that DIDN'T ASK FOR YOUR INFORMATION. That is considered spam more than me sending you information about my services to an ad you posted. I don't follow the logic, but then again it is JYO.
Craigs list has been WONDERFUL to me!!

But we are not talking "information" providers don't go on Craigs list looking for billing companies so they don't advertise to "Send your information" they say "send your resume" that's pretty specific. And you mentioned you send Flyers from ad's on craigslist?

Anyway, that's just my opinion

 
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com