Author Topic: Email Marketing  (Read 22022 times)

Pay_My_Claims

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Re: Email Marketing
« Reply #75 on: February 10, 2011, 09:38:04 PM »
I have 2 also, daughter is 22 attending Grad School, son is 14 in high school Not natural birth, but well worth the pain I went through to get them both!!

medauthor

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Re: Email Marketing
« Reply #76 on: February 10, 2011, 09:42:49 PM »
Quote
A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable.  As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?"  They became clients.

Does your specialty have any kind of e-zine?  Write a short article or two. That takes guts, but it is another very good way to get your name out there.

And none of this cost me anything but time.   

Kelli........ I LOVE this marketing idea!!   ;)
Michelle Rimmer, CHI, CPMB
President-Professional Medical Billers Association
Owner-ABA Therapy Billing Services
Author, 'Medical Billing 101' and 'Coding Basics: Understanding Medical Collections

QueenAlicia

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Re: Email Marketing
« Reply #77 on: February 11, 2011, 02:05:11 AM »
Wow--stay away for a few weeks and I miss all the drama!  Anyway, regarding the original question, here's my two cents about email marketing and what worked (and is still working) for me.

I chose a specialty and joined every Yahoo group I could find. National organizations, state associations, consumer groups, advocate groups, etc. While I mostly just read the posts, it keeps me abreast of the policital climate in different geographical areas, lets me know what the concerns are, and when there is a question about billing/insurance/codes, I jump in and answer.  It has gotten my name out there and brought several clients.

My husband and I created a "master list" of sorts of as many of these specialists as we could find across the nation (you may or may not want to stay local). Since we had already found many associations, it wasn't hard to track down 2,000+ names, addresses, phone numbers and email addresses.  I did NOT do any cold contacting. We write a short monthly newsletter and send it to certain states. A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable.  As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?"  They became clients.

Does your specialty have any kind of e-zine?  Write a short article or two. That takes guts, but it is another very good way to get your name out there.

And none of this cost me anything but time. 

I have a newsletter in the works that I will be sending out at the end of March.  I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.

PMRNC

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Re: Email Marketing
« Reply #78 on: February 11, 2011, 06:28:42 AM »
Quote
I have a newsletter in the works that I will be sending out at the end of March.  I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.

Put up your newsletters on your website, try to do them in HTML format if possible, if not put up a PDF and be sure to title it using keywords for the search engines!
Also link to the newsletter from your blogs, social networks etc. :)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

aksharhealth

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Re: Email Marketing
« Reply #79 on: February 11, 2011, 07:30:20 AM »
Wow--stay away for a few weeks and I miss all the drama!  Anyway, regarding the original question, here's my two cents about email marketing and what worked (and is still working) for me.

I chose a specialty and joined every Yahoo group I could find. National organizations, state associations, consumer groups, advocate groups, etc. While I mostly just read the posts, it keeps me abreast of the policital climate in different geographical areas, lets me know what the concerns are, and when there is a question about billing/insurance/codes, I jump in and answer.  It has gotten my name out there and brought several clients.

My husband and I created a "master list" of sorts of as many of these specialists as we could find across the nation (you may or may not want to stay local). Since we had already found many associations, it wasn't hard to track down 2,000+ names, addresses, phone numbers and email addresses.  I did NOT do any cold contacting. We write a short monthly newsletter and send it to certain states. A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable.  As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?"  They became clients.

Does your specialty have any kind of e-zine?  Write a short article or two. That takes guts, but it is another very good way to get your name out there.

And none of this cost me anything but time. 
Kelli,
Very good idea. I have newsletter drawn. How do you get email addresses to send News letters?

QueenAlicia

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Re: Email Marketing
« Reply #80 on: February 11, 2011, 12:49:39 PM »
Quote
I have a newsletter in the works that I will be sending out at the end of March.  I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.

Put up your newsletters on your website, try to do them in HTML format if possible, if not put up a PDF and be sure to title it using keywords for the search engines!
Also link to the newsletter from your blogs, social networks etc. :)

I was thinking of doing specialty specific newsletters.  Should I just start off with a general  newsletter and then branch out?

PMRNC

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Re: Email Marketing
« Reply #81 on: February 11, 2011, 01:35:34 PM »
I would do something that would appeal to all and maybe some small articles on a certain specialty. :)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

midwifebiller

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Re: Email Marketing
« Reply #82 on: February 11, 2011, 10:55:41 PM »
I chose midwifery because I am passionate about midwives, birth choices and anything natural. My mother is a midwife and my bedroom was the birth room when I was in high school.  When the phone rang at 2:00 in the morning, I knew I had to get up and change the sheets.  My sisters and I were Mom's assistants and we learned to set up the birth room, warm towels, encourage the moms (and dads) during labor and delivery, wipe sweaty brows, and be a second pair of hands for anything Mom needed us to do.  This was back in the bad old days, when midwifery wasn't quite legal in our state. We entertained the police a couple of times on the front porch, but my attorney Dad always managed to keep Mom out of jail.

If a woman wants to have her baby outside the hospital, she is entitled to that right. She is also entitled to have a trained professional to attend her during labor and delivery. And I am here to see that the insurance companies pay just as much as I can legally squeeze out of them to help these families.

What is your passion? Mental health? Chiropractic? Pediatrics?  DME? When you communicate to your potential clients, they can feel your passion (or lack thereof) be it on the phone, in a newsletter or on your FaceBook page.  What makes you different from the thousands of other billing services out there? Why should they choose you?  Midwives choose us because we can speak their language, we understand the midwifery model of care and can communicate that to the insurance companies, and we are not afraid to go the extra mile (or ten) to get those claims paid. This speaks volumes and they learn that they can trust us.

I encourage you to find your passion and then share that with the specialty or specialties you choose.  Providers need good billers, not just to do their billing, but to be their advocates in an ever-changing and more difficult insurance environment. 
PS: My Hubby-san is a twin born at home with a midwife.  We have three children--all born with midwives--and two cats (also born at home). I wouldn't have birthed any other way!  :-)
Kelli Sugihara, CPMB
Midwife Billing & Business, LLC
www.midwifebilling.com

midwifebiller

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Re: Email Marketing
« Reply #83 on: February 11, 2011, 11:00:35 PM »
KMA--I'm sorry your insurance wouldn't pay for your midwife!  Who was she, if you don't mind me asking?

~Kelli
Kelli Sugihara, CPMB
Midwife Billing & Business, LLC
www.midwifebilling.com

midwifebiller

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Re: Email Marketing
« Reply #84 on: February 11, 2011, 11:03:23 PM »
aksharhealth--we got all of our email addys off of the internet. Search the provider-types you are wanting to serve, go to their websites and check out the Contact Us page.  Some will have a generic email form with no address, but many others will have an email address, fax, phone and other good information.

Before email was so prevalent, I used to fax flyers and newsletters to potential clients.  That also got their attention.

~Kelli
Kelli Sugihara, CPMB
Midwife Billing & Business, LLC
www.midwifebilling.com

Alice Scott

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Re: Email Marketing
« Reply #85 on: February 12, 2011, 03:55:06 AM »
Great story!  Thanks. 

Many new billers don't understand that they won't just be submitting claims.  Thanks for showing them the need for the passion!
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