Author Topic: Marketing  (Read 1810 times)

margemib

  • Full Member
  • ***
  • Posts: 210
Marketing
« on: May 05, 2009, 12:36:02 PM »
Hi everyone,
Need advise.
Do you think a providers office's would be more tempted to read a brochure or a letter?
Please give me your tips!
margemib
Margie Finlay CMRS

Michele

  • Global Moderator
  • Hero Member
  • *****
  • Posts: 4761
    • Solutions Medical Billing
Re: Marketing
« Reply #1 on: May 05, 2009, 03:03:02 PM »
If it's between a letter or a brochure I would think the brochure.  I would use catchy headlines, and bullets that get right to the point to get their attention.

Michele
Sign Up for our FREE Medical Billing Newsletter
Get a 10% discount on Medical Billing Products by using Coupon Code: 10OFF
http://www.solutions-medical-billing.com

margemib

  • Full Member
  • ***
  • Posts: 210
Re: Marketing
« Reply #2 on: May 05, 2009, 05:19:42 PM »
Thanks Michele!
Margie Finlay CMRS

PMRNC

  • Hero Member
  • *****
  • Posts: 4252
    • One Stop Resources & Networking for Medical Billers
Re: Marketing
« Reply #3 on: May 05, 2009, 06:23:06 PM »
Do Both, do a combination of mailings and keep track of what you send and where you send it. Mixing it up helps you determine which methods get noticed. When you receive a call from a potential client the best thing to do is ASK them why they called. Also get a website, doctors and their staff use the internet three times as much as the phone book, also having a website mentioned in your mailings gives the provider MORE to research about you before making the call.

Linda Walker
Practice Managers Resource & Networking Community (PMRNC)
www.billerswebsite.com
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

ChristineS

  • Newbie
  • *
  • Posts: 38
Re: Marketing
« Reply #4 on: May 05, 2009, 10:16:14 PM »
I agree try both. You will soon find out the answer by the amount of people resond to which mail out. I tried one of the letters from Micheles Marketing book and I have had maybe 4 providers of different specialties email me questions and even a phone call. All of this happened within two days. I sent out maybe 180 letters.. However, to hear from the provider is very EXCITING it doesn't mean I will get a contract out of them, but heres hoping!! :P Good Luck!

Chris

PMRNC

  • Hero Member
  • *****
  • Posts: 4252
    • One Stop Resources & Networking for Medical Billers
Re: Marketing
« Reply #5 on: May 07, 2009, 06:09:09 AM »
I always tell billers that ANY type of response is a positive one. I've talked to many providers who were just really in the research phase and wouldn't call me until 6 months or longer to get moving. Other times I would speak with doctors who just were not ready to or didn't need to outsource but kept my number and information and now they are clients of mine for consulting services. Now that I have decided to re-open my billing service some of those clients are happy with my work consulting and now want me to take their billing as well, with those I don't even have to market, they are coming to me the more the word is spread. Marketing isn't just about landing the client, it's about getting any response which indicates a need. The more you have that they need the more likely they are to remember you.

Linda Walker
PMRNC
www.billerswebsite.com
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

margemib

  • Full Member
  • ***
  • Posts: 210
Re: Marketing
« Reply #6 on: May 07, 2009, 09:47:44 AM »
Thanks Linda that makes me feel better.
I have talked to quite a few providers, and some say they will keep my card, and some just have some questions.
margemib
Margie Finlay CMRS