Author Topic: Outsourced Marketing  (Read 5637 times)

Anand

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Re: Outsourced Marketing
« Reply #15 on: March 24, 2011, 09:43:03 AM »
We all have those "stupid mistakes" in our past, and most cost more than $500 bucks!  You shouldn't be judged on the mistake, but on how you react to it, what you do with the lesson.  Those stupid mistakes make us all smarter and stronger and better because of them.  Don't waste time beating yourself up, dust yourself off and get back in the saddle!


Very True - & inspiring - Thanks Michele

TammyL

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Re: Outsourced Marketing
« Reply #16 on: March 29, 2011, 06:37:03 PM »
Okay here's an update one thing I can say for sure I had no idea that marketing would be this hard. I have sent out over 375 postcards no response and the person I hired part-time made about 230 calls last week and not 1 appt I am so glad I only agreed to a 30 day trail period just to see how this would work. I'm trying to keep the faith but this is really starting to depress me I don't know if it's the economy or doctors are just not interested. I did recieve my lumpy mail last week the bank bag which I thought was kinda cute but I'm not sure it will get any response I may try it next month just to see what happens. Someone mentioned email marketing but how do you go about getting email addresses and what do you send to the email a letter a flyer I'm cluesless at this point.

Alice Scott

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Re: Outsourced Marketing
« Reply #17 on: March 31, 2011, 08:38:15 AM »
The person who mentioned email marketing only bills one small specialty.  She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website.  This is not common.  It is not that easy to obtain email addresses of physicians.
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PMRNC

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Re: Outsourced Marketing
« Reply #18 on: April 11, 2011, 05:24:45 PM »
The person who mentioned email marketing only bills one small specialty.  She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website.  This is not common.  It is not that easy to obtain email addresses of physicians.

Tammy, don't get discouraged because in reality 375 is NOT that much. Do your mailings in bundles of 50-100 and do not just do post cards. In fact IMO postcards should be used for refreshing a practice's memory of your company, offering a special, or incentive.. They should not be used as an initial marketing tool because they can't make the first impression you need to make. Also always send only enough each mailing that you can follow up with. It's generally advantageous to follow up with 75 of the 100 you send. I know that is a lot but if you get ONE client from that it's worth it!
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

QueenAlicia

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Re: Outsourced Marketing
« Reply #19 on: April 11, 2011, 07:05:18 PM »
In the lenvelope what should be included?

I have included a intro letter and I have created a brochure and I'm not sure if print on both sides 2 seperate pages.  I am mailing on letters tomorrow.

aksharhealth

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Re: Outsourced Marketing
« Reply #20 on: April 13, 2011, 10:01:51 AM »
The person who mentioned email marketing only bills one small specialty.  She went to the website for that specialty and the email addresses of the providers who offered that service were available on the website.  This is not common.  It is not that easy to obtain email addresses of physicians.

Tammy, don't get discouraged because in reality 375 is NOT that much. Do your mailings in bundles of 50-100 and do not just do post cards. In fact IMO postcards should be used for refreshing a practice's memory of your company, offering a special, or incentive.. They should not be used as an initial marketing tool because they can't make the first impression you need to make. Also always send only enough each mailing that you can follow up with. It's generally advantageous to follow up with 75 of the 100 you send. I know that is a lot but if you get ONE client from that it's worth it!

Linda,

Can you give tips on follow up like with whom should we f/u up, how should we follow up (phone or letter). I maild 50 3D mails last week and follwoed with 10 practices on Monday. But I was not able to talk to doctor and    front desk reps were telling that they are office manager and not interested in billing or she do billing her self. How to reach doctor for follow up? In fact one doc contacted me from his cell phone so I have his direct number and still talking to him. 

PMRNC

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Re: Outsourced Marketing
« Reply #21 on: April 14, 2011, 07:32:53 PM »
I don't really go beyond the office manager out of respect for her position, until later and if that happens usually she/he is responsible for taking me that far.
When I do a f/u I do everything humanly possible to do something different each and every time. I am NOT a salesperson and if I try to be one..it backfires on me <g>
I will mainly get the biller or OM talking or I might even talk about something specific like any coding changes, etc. If I get them to talk, usually it turns into them complaining and then I empathize with them and they love that.  I don't have a script, I completely wing it, I'm myself and I try to get them to do most of the talking. I also take really good notes!
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com