Author Topic: Cold calling reason  (Read 4945 times)

camedbill

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Re: Cold calling reason
« Reply #15 on: April 26, 2011, 12:34:45 PM »
Email marketing has really stiff fines because of the CAN-SPAM act law: http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business.  $16000 per email violation  :o
Anybody concerned about this? and if not how do you get around the opt-in rule or do you only mail to people who opt-in on your site?

PMRNC

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Re: Cold calling reason
« Reply #16 on: April 26, 2011, 12:45:46 PM »
With or without spam regulations, I always try to stay away from tactics that would annoy myself and unsolicited and impersonal emails bug me! I think they are rather intrusive IMO.  I think if you want to use the internet you should have a well designed and professional website. Do a newsletter once a month or bi-monthly and put an opt-in for people to sign up. But like anything you will have a lot of people wanting just the newsletter and not much more. I believe the internet can be a great "extension" to your business and even be very efficient but I still believe traditional methods work better to show potential clients your expertise, education and/or experience at the same time be personable.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

QueenAlicia

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Re: Cold calling reason
« Reply #17 on: April 26, 2011, 02:27:16 PM »
Email marketing has really stiff fines because of the CAN-SPAM act law: http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business.  $16000 per email violation  :o
Anybody concerned about this? and if not how do you get around the opt-in rule or do you only mail to people who opt-in on your site?


OMG! Wow, I did not know about the fine.

PMRNC

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Re: Cold calling reason
« Reply #18 on: April 27, 2011, 10:14:38 AM »
Don't panic, they are hard to enforce, and they are not regulations that say you can't do it..just rules to follow if you do send out bulk email/solicitation
The FTC, when reviewing complaints looks to see the level/amount of complaints .. for example all those ones that come in from India .. The FTC receives a ton of them every day it's almost impossible to track them. Those reg's were meant mostly for "fraudulent" email.    But again, those aside, I just do not think healthcare providers will appreciate unsolicited email.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

billingandscanning

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Re: Cold calling reason
« Reply #19 on: April 29, 2011, 12:33:45 PM »
I have just started my Medical Billing Company and need to know what is the best way to market, cold calling or sending out material via mail or both? How long did it take others to get their 1st client? Are there other ways to market besides cold calling, mailing material and visiting the facility's to try and get their business. I have only lived in this area for about 1 1/2 years.

PMRNC

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Re: Cold calling reason
« Reply #20 on: April 29, 2011, 12:37:11 PM »
Do a combination of all methods, the more you are out there, the better your chances. Always follow-up with all direct mail contacts too.
Too hard to say how long it can take, it will depend on experience, area, supply/demand, etc. I've seen billing companies wait 2 weeks, 2 months, 2 years and many never get the client before giving up. Don't mean to be discouraging just honest.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

billingandscanning

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Re: Cold calling reason
« Reply #21 on: April 29, 2011, 12:57:56 PM »
I will continue to do them all, thanks. I am not going to get discouraged, I only started my business two weeks ago, and I know I will hear a lot of no's to get that one YES.

QueenAlicia

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Re: Cold calling reason
« Reply #22 on: April 29, 2011, 01:34:29 PM »
Did you create a website for your business?  I think a website will help you get clients too.  I am in the marketing stage and I am just waiting to hear from the marketing strategies. Definetly don't give up!

billingandscanning

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Re: Cold calling reason
« Reply #23 on: April 29, 2011, 01:43:17 PM »
In the process of doing the website. Thank you for the encouragement.

ddrennan

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Re: Cold calling reason
« Reply #24 on: May 26, 2011, 07:45:59 PM »
Hi,
I'm new to this forum but I had a billing company for 15 years then had to close due to divorce.  I'm starting another one but boy it sure seems harder today than 10 years ago.  Any way I have been having some luck with getting their outstanding 60 and over.  Then I know when they see what I can do with that, they will trust you with the full billing.  I know the feeling though I'm running into alot of closed doors or they already have someon.
Deb