Author Topic: Email Marketing  (Read 1533 times)

TammyL

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Email Marketing
« on: March 31, 2011, 10:59:32 AM »
First I need to know if it's okay to email physicians directly and if so what do I send in the email. I have a client of mine that I bill for who is really trying to help me get new clients so she emailed me about 50 physicans email address cause she sits on the board of the Medical Society.

Michele

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Re: Email Marketing
« Reply #1 on: April 01, 2011, 01:35:27 PM »
Are they private emails?  The physician may be annoyed if they are a personal email address.  Also, are they all the same specialty or are they all different.  It's better if you can make the email specific to their circumstances.  I would probably do something on the lines of "with this economy and with insurance carriers being more difficult than ever physicians need to make sure they are collecting all that they are entitled to, and not losing money by letting it slip thru the cracks."  Then push that you don't let any claims slip thru the cracks, you follow up on all unpaid claims, handle all denials, file appeals, etc. getting them paid for all services that they are entitled to.

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TammyL

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Re: Email Marketing
« Reply #2 on: April 01, 2011, 06:33:16 PM »
Yes they are private email address but they were given to me by one of my other clients  And yes they are diffrent specialtys I will give it a try to see how it works in the subject line I am putting Poor Cash Flow, High Receivables, Low Income and then I am attaching a letter with info about my company. Not sure it will get me any clients but its worth a shot.

Michele

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Re: Email Marketing
« Reply #3 on: April 01, 2011, 07:00:38 PM »
Good Luck!  Let us know how it works out. 
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PMRNC

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Re: Email Marketing
« Reply #4 on: April 01, 2011, 07:50:07 PM »
JMO.. but I wouldn't.. I would think they would find it intrusive.  I just think it wouldn't make the right first impression.  They might remember you as the "spammer"
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TammyL

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Re: Email Marketing
« Reply #5 on: April 20, 2011, 07:31:00 PM »
F/U on email marketing is hasnt been very successful I have emailed about 50 physicans and no response