Author Topic: Marketing with Surveys  (Read 1670 times)

asilva03

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Marketing with Surveys
« on: July 07, 2011, 11:02:23 AM »
I wanted to try marketing with surveys, but wasn't sure how long it should be?  I do not want it to be too long and the provider or office manager looks at it and tosses it or doesn't want to fill it out, but I do want to make sure I am providing enough questions to get good feedback.  Any suggestions??? 

Thanks.

Michele

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Re: Marketing with Surveys
« Reply #1 on: July 07, 2011, 02:30:54 PM »
I haven't personally tried this method but I would think that most offices would not be inclined to return it.  JMO but in the offices I'm familiar with they don't like completing the ones sent out by insurance carriers that they get payment from.  Has anyone ever tried this method and had any luck?
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PMRNC

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Re: Marketing with Surveys
« Reply #2 on: July 11, 2011, 06:26:38 PM »
They are hit or miss.. I think if your going to take the time, do it on your company website or even using a social media poll or something similar. I'm not sure it's such a great cost effective means of marketing via direct mail as providers really are not going to take the time to fill them out.  JMO
Linda Walker
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asilva03

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Re: Marketing with Surveys
« Reply #3 on: July 12, 2011, 12:17:52 AM »
Thanks Michele and Linda.  I think I will think about how I want to incorporate it in my website. 

Thanks for the insight. ;D

Conrad Wysor

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Re: Marketing with Surveys
« Reply #4 on: July 17, 2011, 06:15:10 PM »
When we were starting our medical billing business a few years ago, we sent out over a thousand surveys - I think we received one back. It was a lot of work and expense (several hundred $ in postage) with no results. We knew other billing services who had success with this - but honestly I think it was being used so much that providers wised up and ignored the surveys.

The best results we've had are through referrals and networking. Or just getting out and pounding the pavement handing out brochures and introducing ourselves to the office staff - and dropping off treats also helps open some doors. If you target several practices and visit regularly they get to know you - and it gives you an opportunity.

PMRNC

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Re: Marketing with Surveys
« Reply #5 on: July 27, 2011, 05:01:40 PM »
I will tell you how it COULD work.  After you have made a contact with the provider's office, get permission to fax them a survey. Offer them something in exchange but be smart, tell them if they fax it back within the next 2 business day's you will give them a free one hour consult.. they will eat that up and you get in the door.   ;D
Linda Walker
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asilva03

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Re: Marketing with Surveys
« Reply #6 on: August 07, 2011, 05:25:03 PM »
Thanks Linda.  That sounds like a great idea.  I did not look at it from that point of view.

PMRNC

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Re: Marketing with Surveys
« Reply #7 on: August 10, 2011, 11:55:01 AM »
Perceived value is always key in marketing ANY service business.   For example, many billing companies will make a ton of cold calls hoping to land an appointment, where as I will get one out of every 10 I send out. I created "invitations" which invite the provider to sit down with me for a free 30 minute consult.  They think they are getting a freebie and I get in the door (from there it's up to me).  If I send out 10, I will get 4 or 5 responses and I know I will land at least one. I do this mostly for my consulting business because I've sort of have enough billing clients for a while.  I capitalize on what is going on in today's healthcare industry, most notably the cuts to Medicare coming and healthcare reform. Physicians are confused and need education, when you imply you are willing to give them something of value for free, they are sure to bite.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com