Author Topic: Cold calling for clients  (Read 1568 times)

williamportor

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Cold calling for clients
« on: August 06, 2012, 06:41:14 PM »
I mail 500-1000 postcards a month, and get a call now and then, but it's a slow process. I've been thinking of cold calling to attract clients. I've done a lot of this in the past for other companies, and wouldn't mind,  but I don't know what to say. Can anyone suggest a short phone script, or a resource for one?  :)

Michele

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Re: Cold calling for clients
« Reply #1 on: August 07, 2012, 02:19:18 PM »
I am terrible at cold calling!  But, what I would recommend is that you have something to go in with.  For example, if there is a recent change in an insurance in your area, or something you could be informative about.  For example, a few years ago Medicare had made a big change in how Chiropractic claims were billed.  We made an informational flyer, with our info on it of course, and cold called every chiro in the county.  It was a great way to get them talking and they didn't feel like we were salesmen.  We gave them the info, talked a little, got them comfortable.  We ended up with one account that way.  Another thing is to bring a dish of candy, or something else creative.  You can do a candy dish pretty inexpensively.  Dollar store.  Then you can break the ice.  Say you brought them an afternoon pick me up.  Many of the front desk staff are trained not to let anyone thru so you want to get them to like you.  :)

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