Author Topic: Marketing slump  (Read 7534 times)

QueenAlicia

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Marketing slump
« on: August 21, 2012, 01:03:23 PM »
Hey everyone,

It seems that I have hit a marketing slump.  I have exhausted all of my marketing campaigns that I have known to work.  Although I have clients I am looking to expand.  What have been some forms of marketing that have worked for everyone.


TammyL

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Re: Marketing slump
« Reply #1 on: August 21, 2012, 06:50:01 PM »
What have you tried

Michele

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Re: Marketing slump
« Reply #2 on: August 23, 2012, 06:49:30 AM »
Have you tried asking your current clients if they know of anyone else (colleagues) that may benefit from your service?  Referrals are the best.  Maybe even offer incentive like a gift card to a restaurant or something if they refer someone to you.
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PMRNC

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Re: Marketing slump
« Reply #3 on: August 23, 2012, 11:37:25 AM »
I always think of my business as way more than a medical billing business, I do consulting and that nets me much more than billing.. with that said, I will take potential clients to dinner, I will treat them just as an insurance agent would a potential client. I've held mini-seminars by invite, brought in lunches, etc. Yes those methods could get expensive, but the traditional marketing to me has become so redundant and it takes money to make money. JMHO
Linda Walker
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QueenAlicia

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Re: Marketing slump
« Reply #4 on: August 23, 2012, 12:59:19 PM »
Yes, I am  on the path of no longer using the traditional marketing.

PMRNC

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Re: Marketing slump
« Reply #5 on: August 24, 2012, 10:34:32 AM »
I'm not sure I agree with that.. I've not run into that at all.  I actually think (for me anyway) this has been the best marketing times in YEARS. In many cases where providers are interested in EMR and they don't know much I'm able to hook them up with a few companies I'm networking with.. I am actually not getting involved in EMR at all.. No interest in it, so what I have done was set myself up with a few of the companies who also offer PM solutions so that I have a connection with them for when it comes up with a potential client.
Linda Walker
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Michele

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Re: Marketing slump
« Reply #6 on: August 27, 2012, 06:55:20 AM »
I haven't run into it either.  My personal opinion is that the providers that fall for the EMR/EHR offer are looking for a cheap solution for their billing, not a good solution.  They don't make good clients anyway.  They don't appreciate all the work you do, they just look at the amount of your bill and think it's too high.  The providers that really 'get it' and understand the importance of having a good billing system understand that the EMR/EHR system doesn't come with the brain.
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Cpatel

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Re: Marketing slump
« Reply #7 on: August 31, 2012, 08:13:15 AM »
I agree with Michelle, EMR/EHR do not have brain. Even maintaining good relations with our software vendor's sales person helps. I retrieved a big client through the software company. Also it becomes easy for us when our clients use the EMR/EHR from same vendor as ours.

rmk123

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Re: Marketing slump
« Reply #8 on: September 01, 2012, 10:16:07 AM »
I haven't come across this either re: EHR technology. In fact, it can move the process along - especially if you are positioned to offer a complete solution and remain flexible. What have you done to establish your unique position in your market? This could be anything from highlighting your experience with a certain specialty, customer response time, net collection ratio track record, etc. 
 

Cpatel

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Re: Marketing slump
« Reply #9 on: September 26, 2012, 02:04:31 PM »
Michele/Linda,

Through the software company I am in contact with local sales person of the software that I am using. She used to work for medical billing services. She is willing to work together with me to sell EMR and I sell my services. She has offered me two plans:

1. I invite the prospects for seminar. Software company will pay for expense of seminar (space and food). Sales person will do the presentation and also answer the questions for prospects. But yeah I will have to invite Doctors to Seminars.
2. She said that I can sell EMR along with my services and they will pay me commission.

Will any of these tool will benefit me? What are your suggestions? should I go with these offers? Any alternate ideas to deal with them?

Thanks



PMRNC

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Re: Marketing slump
« Reply #10 on: September 26, 2012, 07:00:34 PM »
Partnering up is yes, a good idea.   I would look into option #2    But I would make sure you are completely protected as a separate entity if the company is not happy.. in other words you don't want to sign a client, sell him the EMR software and he's left unhappy, it's not going to be good for you.
Linda Walker
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Cpatel

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Re: Marketing slump
« Reply #11 on: September 27, 2012, 08:45:09 AM »
I agree with you Linda, I don't know any thing about their EMR so it might be risky for my business if client do not like the EMR. I believe in Quality rather than Quantity. Do you think option 1 will help me to grow my business?

Michele

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Re: Marketing slump
« Reply #12 on: September 27, 2012, 09:19:28 AM »
I agree with Linda too.  Option 2.  We have been approached by many EMR companies with similar offers.  Like Linda said, make sure you are completely separate.  They may love your service but hate the EMR.    Educate, Educate, Educate.  Make sure doc knows that billing and EMR are separate!
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Cpatel

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Re: Marketing slump
« Reply #13 on: September 27, 2012, 10:41:21 AM »
Thanks for your suggestions.

PMRNC

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Re: Marketing slump
« Reply #14 on: September 27, 2012, 11:20:31 AM »
I've been reading a lot of articles over on Facebook about problems with EHR and fraud potential.   I myself as a patient am opting out I don't want an EHR.
Linda Walker
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