Author Topic: Marketing slump  (Read 7626 times)

Cpatel

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Re: Marketing slump
« Reply #15 on: September 27, 2012, 01:07:24 PM »
One of my client also don't like EMR and he is still not using but he has started surf around now because at the end of the road they have no choice.  I am questioning my self that is it possible for doc not to use EMR and also not loose payments from Medicare. I know that temp they can get waiver but don't know about permanent solutions. If so then may be our marketing world can be better.

QueenAlicia

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Re: Marketing slump
« Reply #16 on: September 27, 2012, 01:13:49 PM »
Just because they will have to eventually comply with EHR does not me that this industry is in jeopardy.  Not all providers will use the billing function.  If they do, the EHR is not going to appeal the denials or track the payments.  Billers and coders will still be an asset to this industry.

PMRNC

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Re: Marketing slump
« Reply #17 on: September 27, 2012, 05:42:54 PM »
EHR isn't going to hurt the industry at all. In fact with all I'm reading I think it's going to increase fraud and will tighten the noose around provider's necks even more (if that's even possible) not mention the total collapse coming with Obamacare if he's re-elected. Also there will be more compliance issues, for example as I stated before I am opting out I had a doctor tell me I couldn't and my attorney told me I most certainly could. They can mandate physicians use EHR but they will NOT be able to force patients to take the same risks. They have barely even touched on what physicians are going to do for the patients that opt out.
Linda Walker
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www.billerswebsite.com

tallmanusa

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Re: Marketing slump
« Reply #18 on: November 02, 2012, 08:28:47 AM »
I thought EMR was free with practice fusion.
I would not know why a provider would pay for something they can get for free.

PMRNC

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Re: Marketing slump
« Reply #19 on: November 02, 2012, 10:11:07 AM »
"free" is a funny word..   look how many people think Obamacare is "free".   Free is just a funny funny word.
Linda Walker
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DMK

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Re: Marketing slump
« Reply #20 on: November 02, 2012, 11:00:19 AM »
Nothing is free!!!! Somebody, somewhere has paid something for everything you get.  Well, smiles and hugs are free unless you count the emotional price you pay!  ;D

tallmanusa

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Re: Marketing slump
« Reply #21 on: November 02, 2012, 12:17:59 PM »
Practice fusion is free. Just like Google and Facebook are free to users, so is almost all of internet, and TV used to be; they are supported by ads. American business is based on marketing dollars, that runs our economy.
I see no reason why any provider should pay for EMR, and not many do.

PMRNC

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Re: Marketing slump
« Reply #22 on: November 02, 2012, 10:02:29 PM »
From my experience in this business as long as I have been doing it..   Yes, there is FREE, but you also get what you pay for. <wink>   I've used Cheap, I've used Free and at the end of those days I spent more in fixing crap than I would have if I had done it right the first time. BUT.. many are determined to learn this lesson the hard way.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

williamportor

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Re: Marketing slump
« Reply #23 on: December 02, 2012, 11:17:10 PM »
The best advise I can give is "be consistent in what you do!" For example, my little monthly post card mailer program is not very sexy, but it works! Potential clients need to get used to seeing your business name on a regular basis in order for it to be effective. You'll go through hot and cold periods, but persistence pays in the long run.

Cpatel

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Re: Marketing slump
« Reply #24 on: January 23, 2013, 09:33:11 AM »
I agree with williamportor.

After I met Michelle and Alice in 2010 I purchased the bankbags from 3D mailers and mailed about 50 bags in 2011. Out of that only one provider showed interest and I met him in 2011 but at that time he was not ready to out source billing instead he asked me to help him just for old a/r to boost up his revenue and I refused it. But I was regularly following him up may be once a year asking how he is doing with the billing. Last month he called me and said he is now interested to our source billing. Yesterday I did meeting with him and signed a contract for Professional practice, ASC and also for his wife's small practice. Within two years he did lot of research of my company and also he called some of my existing clients for references.

I like to f/u regular with prospects and not give up and hopefully one day prospect can change to client. Also referrals work best. I always ask my existing clients to refer me.


Christy

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Re: Marketing slump
« Reply #25 on: January 23, 2013, 09:47:20 AM »
what is the bank bag? I watched a You Tube video of it, but still do not understand what it is?

Cpatel

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Re: Marketing slump
« Reply #26 on: January 23, 2013, 10:15:49 AM »
It is just a attractive envelope which receiver will not ignore to open. 3dmailresults.com have many 3D Mail products which we can use to send out the marketing fliers.

PMRNC

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Re: Marketing slump
« Reply #27 on: January 23, 2013, 11:55:03 AM »
Oh I would so try this.. very creative and not as costly as I would have guessed: http://www.3dmailresults.com/products/517/Bank-Bag.aspx 
I've always had good success making my mailings look like invitations or greeting cards. I use light colored but attention grabbing envelopes, hand address and do actually include an "invite".   But I would so try the bank bags when I need to :)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Christy

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Re: Marketing slump
« Reply #28 on: January 23, 2013, 12:19:51 PM »
I think they're weird....I would be afraid to open them...remember all the anthrax stuff being mailed around 9/11?  yes, I am skeptical and paranoid!   :P

but I love the seeds one! that would go over well where I live  ;D
« Last Edit: January 23, 2013, 12:28:16 PM by Christy »

Billergirlnyc

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Re: Marketing slump
« Reply #29 on: January 25, 2013, 11:14:46 PM »
To Alicia, while I haven't been here in months. I always love coming back to this place. I've been super busy all because I changed my marketing methods.

I actually network a lot more. I attend local chapter meetings geared towards doctors. I'm in a office building with all kinds of startups and different companies and I network. I network with the financial services person, insurance person, and we all share. I like to call it sweat equity.  I called upon my alma mata (very large university with a teaching hospital) and they put me in touch with the head of medical students at the school, and the head of the dept for people who were getting Healthcare Mgmt degrees --- best move ever. I've also been hitting the pavement and getting more clients. I landed one of my largest clients to date, the state of NY. I've expanded the services we offer, which is now beyond just billing and coding. I signed-up as a minority business owner with state of NY and I kept in touch with anyone in the medical field that I met. I had a guy in my building who only worked with doctors who did independent medical examinations. He knew I did something with medical billing and gave me a lead to one of his clients who was looking for a billing/coding company for a surgeon, I signed the surgeon and a law firm now sends their doctors to me for consulting work. I find the more I get out and become the voice of my company the more clients we sign. I would've never thought we'd be where we are now, but it took me to hit bottom to get back up and fly back to the top. I say this because never say you're out of ideas. Often times we just don't think beyond what we think is acceptable. Sometimes you really have to get in your car, on the train and hit the pavement. I went into offices got chummy with front desk staff. I'm always about the gatekeepers and they're all too willing to help you if there is a possibility. I sent so many holiday gifts to even the small people last year, but it pays off. People remember. Everything I'm doing and have done may not pay off immediately but eventually it does.

I even called old pharmaceutical reps who use to come into offices I use to work at before I started my own company. Many were still doing what they do and I set-up a referral program with several of them, and those are the best types of leads, because they're clued-in. They can help me navigate who to focus on and who not to bother with. I even have an old boss as a client now as he's only doing surgeries now with a limited private practice and it's been great so far. I just let it be known that despite wanting to get cheaper or go with other companies my client references spoke for themselves -- that we go above and beyond. 

It's a lot of work, trust me I know, but I don't want to lose what I've built and continue to build. I hope you know that where there is a will there is a way -- and as cliche as that sounds it what helped take me from the bottom back to a place where we're now making a profit.

Sorry for this being so long but please don't give-up and if this forum has taught me anything it's great resource and a supportive atmosphere for those of us who really truly want to make a business out of this.
Don't worry. Be happy.
~Dalia, CPC, CPC-H, RHIT.