Author Topic: Marketing slump  (Read 8083 times)

Christy

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Re: Marketing slump
« Reply #30 on: January 26, 2013, 08:54:27 AM »
this site is amazing! Just when I am feeling down and hopeless about the whole thing, billergirl comes on with a bunch of amazing tips! i really needed this lift today- thanks SO much for sharing! ;D

Cpatel

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Re: Marketing slump
« Reply #31 on: January 26, 2013, 09:01:48 AM »
Thank you Dee, for sharing your marketing tips. I agree that we live in the world of networking. This forum is like a bible for newbies to start up a business. I met with Michelle and Alice due to this forum and they really encouraged me to get up and hit the goals.

Michelle, Alice and Linda,

Due to work load I am not able to post replies on the forum but believe me, once every day, I think and talk about you guys. We all are here because 3 of you.

Thanks

PMRNC

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Re: Marketing slump
« Reply #32 on: January 26, 2013, 09:04:32 AM »
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I actually network a lot more. I attend local chapter meetings geared towards doctors. I'm in a office building with all kinds of startups and different companies and I network. I network with the financial services person, insurance person, and we all share. I like to call it sweat equity.

Dee that's awesome.. I LOVE the "Sweat Equity"  :)  Congrats!     Keep thinking OUTSIDE the box :)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Christy

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Re: Marketing slump
« Reply #33 on: January 26, 2013, 10:03:42 AM »
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I attend local chapter meetings geared towards doctors

How do you score invites to these? Or do you just show up? I am eyeballing one that meets monthly at a restauraunt but no idea how to go about it gracefully, lol! :P

PMRNC

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Re: Marketing slump
« Reply #34 on: January 26, 2013, 11:09:09 AM »

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Michelle, Alice and Linda,

Due to work load I am not able to post replies on the forum but believe me, once every day, I think and talk about you guys. We all are here because 3 of you.

Thank you, that's very nice of you to say!! Keep us posted :)
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Billergirlnyc

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Re: Marketing slump
« Reply #35 on: January 26, 2013, 12:18:20 PM »
No, thank you PMRNC! This forum has taught me to think outside of the box and I believe in sharing despite us all being in the same business. I believe in good karma.

To: Christy - How I goto meetings/events geared toward doctors is 2 ways. I have a client of mines who is a PIA, but she invited me to a conference as her guest. Ever since then I use this as a stepping stone to get into other conferences. She did me a huge favor. A lot of doctors bring their billers to certain kinds of conferences, and it was a way for me to do some acceptable soliciting. Just because you're an outside contractor/vendor doesn't mean you shouldn't tap your clients who you know would be OK with letting you tag along. I paid or my own hotel, flight, flew to Texas with her spent the weekend around doctors, I dolled-out free advice and gained 3 new clients from it about 2 weeks later. Now the local ones I attend by asking. You never know what you're allowed to do until you ask. I use my alma mata to goto their medical school sponsored events. I paid a heck of a lot of money to attend their school, so why not. I haven't been told no yet.

Also, don't just ask them about conferences they attend to learn about billing or new laws. I ask them if you're thinking about adding a new service let me know and I'll go so we can both learn. This always wins my clients over. I've even tagged along to a few CEU's with one of my surgeon clients and while I didn't attend the actual CEU, I went to the mixer. It was the BEST experience ever. Doctors who are drinking a little bit get alot more honest and open. They really loved the idea that I was there. So why not. I don't go to all of them but I research and decide which ones I should be attending and I identify my clients who I know should be attending too.
Don't worry. Be happy.
~Dalia, CPC, CPC-H, RHIT.

Billergirlnyc

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Re: Marketing slump
« Reply #36 on: January 26, 2013, 12:27:34 PM »
Oh also wanted to add there are tons of conferences where you don't need to be a tag along. Just do the research, but think of it this way, it bolsters your credibility when you're there with a client. As we all know Doctors are all about references and their colleagues and peers giving them those references even if they don't know said colleague/peer. It's just how they're wired. I have a "easier" time convincing those who know my current clients or know by attending a conference with them. I also bolster my clients because they meet new doctors. I've yet to have not see the upside in this.  The best thing in the world is my PIA client is also an adjunct medical professor and she brings a lot of weight with her to any convention. She's going to a Pain Management convention where she's learning about extensive nerve blocks etc next month. Guess who is tagging along because it's imperative I understand what she'll be doing, haha. I mean it is, but you get exactly what I'm saying.

And, remember those pharmaceutical reps I mentioned that I worked-out a referral program with? One just emailed me this morning saying did I want to come-out for Pfizer's party and mixer in Philly as his guest. That's just a bus drive away. I, of course, said yes. Why would I go? Because they're leads. They have them. I need them. I'm going to go and get as many as I can.

There is more than one way to gain clients and it starts with knowing that all things are possible if you just write it down, rethink, re-approach. The old stuff doesn't work, getting out there and being the voice of your company does. I loathe the word "branding" BUT too many of us don't think of our small companies as brands. They are. Do it well.
Don't worry. Be happy.
~Dalia, CPC, CPC-H, RHIT.

Billergirlnyc

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Re: Marketing slump
« Reply #37 on: January 26, 2013, 12:34:51 PM »
Thank you Dee, for sharing your marketing tips. I agree that we live in the world of networking. This forum is like a bible for newbies to start up a business. I met with Michelle and Alice due to this forum and they really encouraged me to get up and hit the goals.

Michelle, Alice and Linda,

Due to work load I am not able to post replies on the forum but believe me, once every day, I think and talk about you guys. We all are here because 3 of you.

Thanks

You're welcome and I couldn't agree more with you about this forum.

Good luck to us all!
Don't worry. Be happy.
~Dalia, CPC, CPC-H, RHIT.