Author Topic: Advertising and Marketing??  (Read 1335 times)

ASHDYE

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Advertising and Marketing??
« on: May 01, 2013, 04:40:42 PM »
Anyone have tips on advertising and marketing?
 To me, this is the fun part! ;D

isabelreyna

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Re: Advertising and Marketing??
« Reply #1 on: May 29, 2013, 09:00:07 PM »
I just started advertising my bussiness, I went to a web site call VISTA PRINT all you need is to put your bussiness logo and contacts they do the rest for you. I put the flyer, pen,bussiness cards, letter opener in an manela envelope with labels and stamps, ask the post office how much postage
you might night? get a couple of your friend to help you and send about 100 of those. I send them out about 1 1/2 weeks ago but  am not sure how
much i should  wait to send another batch?

PMRNC

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Re: Advertising and Marketing??
« Reply #2 on: May 30, 2013, 09:09:09 AM »
Quote
but  am not sure how
much i should  wait to send another batch?

Do you mean a second mailing to the same 100 or another 100 contacts? If you are doing follow-up mailings, I always cold call first to the ones I mailed to first. If you are talking about another batch of new contacts then why wait? The return rate is still only 1% for direct mail. YOU must follow-up, obviously calling that many is out but you can get a feel and contact 50% with cold call for each batch. You really need to get out about 500-1000 before really expecting any kind of turn around realistically. Not to say people have not gotten lucky. When I did my direct mailings I offered some type of "invitation" to consultation or a break out/troubleshooting session. Those were a hit because the office had something to cash in.
Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

tallmanusa

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Re: Advertising and Marketing??
« Reply #3 on: May 31, 2013, 11:55:19 AM »
Direct Mail is one of the most difficult things to do successfully.

First of all you have to have something unique to offer, free credentialing, HIPAA compliance protocol, low rates, whatever. If you don't have anything unique to offer and are doing billing like gazillion of other billing companies, you need to plan for something, your exit strategy from this business.  You have zero percent chance of success.

The Direct Mail campaign is 40/40/20.

Forty percent is your list, it must be accurate, the best place to find that is medicare.gov, and it is free. Money can't buy you a better list. It is updated every month. Any provider who takes medicare is on it, though some providers may not.

Another 40 percent is your offer; you must have something tangible that they can bite on like " FREE, no obligation one hour practice analysis consultation ".

You have to know how to analyze a practice and present your case.

Another 20% is design, keep it simple and colorful, don't sell, make them contact you. Hire a professional company to design and mail the cards.

Then one mailing is useless, money wasted. You have to do it at least three or more times.

We send 1000 pieces every week; our return is about one percent, and that is considered good.

Direct mail works when done properly, when done poorly it is a waste of money and time.