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Practice Fusion Violates Some Physicians’ Trust in Sending Millions of Emails to

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gurumedbill:
I think anyone using Practice Fusion is crazy because of course something like this is bound to happen.  It is a free program but they have to make money somewhere.  When you get a 150,000+ providers people start thinking of different ways to utilize that base to capture additional revenue.  There will be more things like this to come in my opinion. 

PMRNC:

--- Quote ---I think anyone using Practice Fusion is crazy because of course something like this is bound to happen.  It is a free program but they have to make money somewhere.  When you get a 150,000+ providers people start thinking of different ways to utilize that base to capture additional revenue.  There will be more things like this to come in my opinion. 
--- End quote ---

I somewhat agree with this but I'll add that consumers/physicians need to READ their contracts/licenses!! This was disclosed to them. they have to take some of responsibility. These things always happen when you throw "FREE" into the equation! You get what you pay for. READ your agreements.

RichardP:
I think the point being made, in the blogosphere if not here, is that PF did everything it could to keep the doctors from understanding what they were going to do - until they reached critical mass.  The point was made elsewhere that PF did not give doctors the option to "Opt In" because they believed most doctors wouldn't have opted in.  And placing a disclaimer in a spot where PF was reasonably certain the doctors wouldn't read it (doctors don't have time to read EULA's, and PF knows that) suggests opportunism rather than honorable intention.

Under ordinary business circumstances, the caution of "buyer beware" may be considered appropriate.  But I think there should be a higher ethical bar for businesses dealing with doctor / patient relationships.  At a minimum, because - if they lose the doctors' trust - they will have trouble staying in business.  Sending out e-mails over the doctor's name, without making absolutely certain that the doctors know this is happening, is a step in the direction of losing doctors' trust.

For anyone wishing to do business with doctors, claiming that they didn't violate HIPAA will be small comfort if they end up getting shunned by the very clients they are trying to attract.

gurumedbill:

--- Quote from: RichardP on August 26, 2013, 11:56:57 AM ---Under ordinary business circumstances, the caution of "buyer beware" may be considered appropriate. 

--- End quote ---

This is true but they didn't "buy" anything which is the problem.  Most people that are going to spend money do their research and the people that take things for free don't.  There are exceptions but this is a general rule.  Most of the people that did their research didn't sign up for Practice Fusion (not necessarily because of this but there are many other reasons as well).  Practice Fusion knows this and they will continue to use this to their advantage.

PMRNC:

--- Quote ---(doctors don't have time to read EULA's, and PF knows that) suggests opportunism rather than honorable intention.
--- End quote ---

I don't think again, that is PF, Dr's NEED to take time to read these things, make time or make sure you have an attorney available to read it for you.


--- Quote ---This is true but they didn't "buy" anything which is the problem.  Most people that are going to spend money do their research and the people that take things for free don't.  There are exceptions but this is a general rule.  Most of the people that did their research didn't sign up for Practice Fusion (not necessarily because of this but there are many other reasons as well).  Practice Fusion knows this and they will continue to use this to their advantage.
--- End quote ---

I agree which brings me back to the point of making physicians accountable.. if something like the EULA is not read ..what else are they letting go by them?? If anything they should learn something from this. I have never liked the "free" software, clearinghouse or free anything.. in some ways it costs you more than MONEY!

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