I think Anthony MBA has given an excellent synopsis. The methods used to market in the yesteryear are like old newspapers, and like newspapers they will be replaced. I don't think I could have said any better than Anthony. Those who don't embrace the new technology will go into oblivion.
I completely 100% disagree. I still sit down EVERY Sunday morning with a real newspaper and many others do as well. ( I think I like the black ink on my fingers)
I also think, like the newspaper, there are still so many wonderful physicians out there that appreciate the tried and true, the small business without the big business which in most cases diminishes quality customer/client relations. There's no disputing that. I've talked to so many physicians who have gone with big businesses only to state the same thing over and over, they got lost in the shuffle. There is a HUGE medical billing company in the northeast ( I won't mention names or the state, but those in the north east know who I'm talking about) they spend such big money on advertising and there's no doubt they are racking in the clients..but guess what.. their clients will not STAY. Every one of their clients had the same experiences and can tell you why they went with them to begin with...starting with their CHEAP pricing method. On the average I watch time and time again the smaller billing companies scoop up the clients this huge company discards like nothing. I work with medical billers every day and the larger ones are getting the clients while the smaller ones are keeping them. To me that says a lot and it's not really disputable. MARKETING is about GETTING... REAL marketing is tried and true and is all about KEEPING the client. Anyone can get clients and spend a fortune to do so, but they don't keep them.
Marketing billing business has little to do with billing, it has everything to do with knowing the new media.
Your wrong again.. very wrong. The ones who market themselves and their education, experience and knowledge KEEP the clients they obtain. How can you market any business w/out producing your talents??? YOU can't.. your only going to GET The clients on the hook, reel em in, gut them and lose them. How you can say it has little to do with medical billing blows my mind. Again, I'm not saying your big digital marketing boom doesn't work, I'm saying that GETTING a client is the easy part.. KEEPING them is harder and you will ONLY Gain them by your marketing edge, you won't keep them w/out knowing what you are doing. And you can't service the client in the manner a small business can, that's a fact you can't dispute. I have seen so many with $$ in their eyes, their big plan to hire and let everyone else do the work while they just rake in the dough.. it's almost always short lived. The small business, they are the heart of the industry because they care. They don't NEED big media blasts when they have something so much more valuable..their own education and experience.
Whether you have one client or a thousand clients the methods don't change.
That's not possible .. There IS a big difference in the company with one client and the company with 1000. I know billing companies with just a handful of clients (HAPPY clients) they have had for years that do very well.
And all this about marketing "you " is absolute waste. The doctors don't care if you are a cockroach or a robot. (actually many would prefer to deal with robots). They only care about two things; price and quality of what they can get for their money. If a cockroach can deliver what they want they would be just as happy.
Where do you think quality comes from? I think that statement is an absolute insult to physicians. YES pricing is always on the front line.. offshore especially, until the doctor gets burned.. OH and they do get burned.. but I guess that 's good because we end up picking up the mess later.
When we started, we partnered with an established company and used their references, until we developed our own.
That seems a bit sneaky to me..but I don't know the details.. How can you "use another company's references"?