Author Topic: A cost saving marketing idea  (Read 1164 times)

williamportor

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A cost saving marketing idea
« on: April 20, 2016, 07:38:59 AM »
We need to get the very most for our marketing dollar. Here is an idea you folks may wish to consider: I do a monthly postcard mailer campaign, my postcards are printed on heavy cardstock 4 to a 8.5 X 11 sheet. These cards have my company contact information plus bullet points highlighting my services such as billing of insurance claims, insurance verification etc. I also take these same cards and go door to door and drop them off to the office managers of local clinics each week, as well as sending to prospects of my telephone prospecting. These cards are a nice universal marketing tool that can replace brochures, flyers and business cards. My local printer gives me a price breaks for printing jobs over 500 sheets, so I save even more by getting larger printing jobs 1-2 times a year, rather than printing in small batches.

Michele

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Re: A cost saving marketing idea
« Reply #1 on: April 22, 2016, 08:47:19 AM »
Thanks for sharing your tip.  How are your results with this? 
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williamportor

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Re: A cost saving marketing idea
« Reply #2 on: April 24, 2016, 09:58:20 AM »
Thanks for sharing your tip.  How are your results with this?

My results are 1 new customer for every 114 postcards door to door, and one new customer for every 432 mailers. Clearly door to door is best, but we have only so much time to drive and deliver.

Michele

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Re: A cost saving marketing idea
« Reply #3 on: April 25, 2016, 08:53:19 AM »
Great!  Thanks for sharing your results.  I figured they would be great for people to know.  Marketing is a numbers game.  You can't send 10 mailers and think you will get 8 clients.  :)

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