Author Topic: office manager vs doctor marketing  (Read 674 times)

jen@epm

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office manager vs doctor marketing
« on: October 05, 2016, 12:05:41 PM »
Is it better to try to go through the office manager or Doctor when marketing?
When you mail out information do you address it to the doctor or office manager?
If you call the office do you ask to speak to the doctor or the Office manager?

Michele

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Re: office manager vs doctor marketing
« Reply #1 on: October 05, 2016, 01:16:39 PM »
There is no one answer to your questions. It depends on the office.  Some offices the OM is the decision maker, in others it is the DR.  In some cases the DR is the decision maker but the OM must get all the information first, then present it to the Dr.  I know one thing, you should never try to go around the OM because you will create a life long enemy.  You need them to be on your side whether or not they are the decision maker.  So I would start by trying to appeal to the OM.  Of course you will always find situations where the DR is the one you need to get to, but can't get the OM to let you through.  In those it's usually best to move on.  But be flexible.  Ask outright, "I have some information, should I direct it to you or to the DR?"
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kristin

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Re: office manager vs doctor marketing
« Reply #2 on: October 05, 2016, 06:04:30 PM »
As an office manager, I make some of the decisions for the practice, and the doctor makes others. But no one soliciting anything gets through me to the doctor, I screen all her calls/walk-in visitors, at her request.

Michele's advice is spot-on....ask outright who to send info to, and move on if the OM says they aren't interested. 

PMRNC

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Re: office manager vs doctor marketing
« Reply #3 on: October 05, 2016, 07:49:22 PM »
MY own first rule of marketing is NEVER try to go around the office manager. PERIOD.

If you don't get the office manager on your side, then chances are you won't progress any further.

Linda Walker
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