Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Internet Marketing

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williamportor:
Has anyone here had any success with Internet Marketing? My company has a website, and I've been reading a few books on the subject, but it's been a time consuming and difficult learning curve for me. Would it be better to hire someone to do the Internet Marketing, or continue to try to learn to do it myself? 

PMRNC:
Good question, I've been doing websites for just about as long as I've been in business doing and billing and the answer is that it depends on the content of your website. Your website should be an extension to the other marketing efforts. It should also serve current clients and potential clients a like, too much information and then your just feeding all the other medical billing companies and not paying attention to YOUR market. After content it's extremely important to focus on SEO and that goes right along with content as your website content is the foundation to which SEO is built upon. Do you have integration with a contact management software or newsletter/blog? Does your site entice visitors to engage via social media? If so make sure you are regularly reaching out to your market with updates, news, and anything else they might want to see. Information sells, too much information fails.

Many think "If you build it, they will come"  Not even close. On the average you can spend approximately 3-5 hours a week just "engaging" and another 2 hours a week overseeing stats, and making sure you stay up on latest technology to which delivers your website. (Websites should now be responsive, mobile friendly, social media integrated, etc.)

Websites are not just for sales, you want visitors to come back and stay engaged so you want "features" to keep them engaged.


williamportor:

--- Quote from: PMRNC on February 01, 2017, 06:04:48 PM ---Good question, I've been doing websites for just about as long as I've been in business doing and billing and the answer is that it depends on the content of your website. Your website should be an extension to the other marketing efforts. It should also serve current clients and potential clients a like, too much information and then your just feeding all the other medical billing companies and not paying attention to YOUR market. After content it's extremely important to focus on SEO and that goes right along with content as your website content is the foundation to which SEO is built upon. Do you have integration with a contact management software or newsletter/blog? Does your site entice visitors to engage via social media? If so make sure you are regularly reaching out to your market with updates, news, and anything else they might want to see. Information sells, too much information fails.

Many think "If you build it, they will come"  Not even close. On the average you can spend approximately 3-5 hours a week just "engaging" and another 2 hours a week overseeing stats, and making sure you stay up on latest technology to which delivers your website. (Websites should now be responsive, mobile friendly, social media integrated, etc.)

Websites are not just for sales, you want visitors to come back and stay engaged so you want "features" to keep them engaged.

--- End quote ---




Thank You. I'm not sure what you mean by SEO, but from what I've read so far, I'm leaning in the direction of hiring someone else to handle this. After a rash of clients retiring and leaving their practice to pursue other interests last year, I've rebuilt my client base, and Medical Billing customer service is now almost a 40 hr. a week job. I don't have much time to devote to "engaging" especially since the return on time spent on this activity could very well be zero.   

Michele:
SEO is search engine optimization.  Search engines are what drive traffic to your site.  If your website does not come up high in the search engines then you won't get much traffic.  When you go to google and type in any search term the results on the first page, usually in the top couple of spots are the websites that you visit.  You want your site to come up when the relevant search terms are typed into the search engines.  Google, Yahoo, Bing, etc.  When you do a search for something do you ever go to page 2 or any page after?  SEO is very important.




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