Author Topic: out of state marketing  (Read 2006 times)

margemib

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out of state marketing
« on: March 23, 2009, 07:33:45 AM »
Hi Michele,
I have your Marketing book and was wondering if I go out of state
how do I reach these providers, do you think letters would work with a follow-up call in this case?
Also if a out of state provider is interested do you set-up a telephone meeting?
margemib
Margie Finlay CMRS

Michele

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Re: out of state marketing
« Reply #1 on: March 23, 2009, 07:30:58 PM »
If you are going to market to out of state providers you are obviously a little more limited in your methods.  You can try mailings, followed by phone calls.  Just remember that mailings have low rates of response.  I just like to make sure you don't have unrealistic expectations.  Phone consultations are really the best way since it isn't feasible to go in person.

Michele
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margemib

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Re: out of state marketing
« Reply #2 on: March 24, 2009, 08:17:22 AM »
I meet a very nice person yesterday, she told me her husband was in this buisness and he had to lay-off some of his billers because a lot his providers are going into groups and that they have in house billing in this case. She said it was a dying industry what do you think about this. She also said the doctors coming out of school cannot afford a private practice.
I know I am finding in my area they are in groups and billing in house, one office manager told me they have 7 billers in the office for this group.
margemib ???
Margie Finlay CMRS

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Re: out of state marketing
« Reply #3 on: March 25, 2009, 06:23:46 AM »
I completely disagree.. I think BECAUSE of the economy doctors are cutting back.. not the other way around. Just visit all the other groups on the net and look at all of the ones taking billing/coding courses who cannot find "jobs"
Good billers are hard to come by, but if a provider finds the right OUTSOURCED solution he tends to decrease his overhead significantly which is what they want to do in this economy. I do think you will see less and less NEW private practices starting up but I think that will be temporary. Also I do feel your larger billing companies are going to feel a crunch because they grew beyond the industry, meaning that doctors are now looking for MORE for their money, a company that had to lay off 9 billers most likely expanded either too quickly or beyond their market base. That is not the norm. The average billing company will start off with just one person or by themselves and grow with the industry, careful not to cut into their profit as well as the revenue they are generating for their client. Remember that MOST doctors who hire an outsourced third party are doing so to "save" money. You have to find balance that benefits both YOU and the client and that is not impossible at all.
Linda Walker
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Michele

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Re: out of state marketing
« Reply #4 on: March 25, 2009, 06:43:47 AM »
I agree with Linda.  The only thing I would add is that not only do they save by cutting down their overhead, but usually they increase their receivables (without performing any addt services) by outsourcing.  Many providers who do their billing inhouse are losing money to unpaid claims, claims not appealed when denied, and other areas that go unobserved.  It is not always the case, but it is the norm.  It seems the billers that work for the provider for an hourly wage don't seem to collect all that is able to be.  Not necessarily because they don't want to, or don't put in the effort.  Sometimes just because there is too much for the one (or however many there are) person to take care of, or they have multiple duties and can't concentrate all of their efforts on the billing.

Michele
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margemib

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Re: out of state marketing
« Reply #5 on: March 25, 2009, 09:04:29 AM »
Thank you Linda and Michele,
I am so happy to hear what you guys feel about this, I was starting to feel down and losing hope when she told me this.
Now I feel there is a light at the end of the tunnel.
Thank you
margemib ::)
Margie Finlay CMRS

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Re: out of state marketing
« Reply #6 on: March 26, 2009, 07:34:19 AM »
I just wanted to add something to this.. and this is JUST an observation from being in the business for so long. But I have noticed most of your men that start this business start off fast and hard...hiring staff and more employees than they need, they tend to think beyond the market. On the other hand I Understand why.. most of them are leaving the bread winning career behind to start new and have families to support. The average start-up billing company needs to think about Today as well as tomorrow and carefully put their business together with a "goal".  My goal was NOT to grow so big that I had to move into a big office, hire employees, etc. I'm a control freak and I know beyond the shadow of a doubt no one would stay working FOR me for more than a week.. LOL my goal was to supplement my husband's income and build a reputable but mid-size business that I could comfortably run myself. On the other hand I know billers who's goal was to grow and hire staff and that's fine! The key is to know this going in because it will make a difference when you purchase software, insurance, etc. If you are un-decided about how far you want to grow then it's good to find some balance to where you can comfortably grow to the point where you need to make a bigger decision.

Linda Walker
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Linda Walker
Practice Managers Resource & Networking Community
One Stop Resources, Education and Networking for Medical Billers
www.billerswebsite.com

Alice Scott

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Re: out of state marketing
« Reply #7 on: March 26, 2009, 07:57:40 AM »
Good advice Linda.  ;)
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Pay_My_Claims

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Re: out of state marketing
« Reply #8 on: March 26, 2009, 08:36:07 AM »
I just wanted to add something to this.. and this is JUST an observation from being in the business for so long. But I have noticed most of your men that start this business start off fast and hard...hiring staff and more employees than they need, they tend to think beyond the market. On the other hand I Understand why.. most of them are leaving the bread winning career behind to start new and have families to support. The average start-up billing company needs to think about Today as well as tomorrow and carefully put their business together with a "goal".  My goal was NOT to grow so big that I had to move into a big office, hire employees, etc. I'm a control freak and I know beyond the shadow of a doubt no one would stay working FOR me for more than a week.. LOL my goal was to supplement my husband's income and build a reputable but mid-size business that I could comfortably run myself. On the other hand I know billers who's goal was to grow and hire staff and that's fine! The key is to know this going in because it will make a difference when you purchase software, insurance, etc. If you are un-decided about how far you want to grow then it's good to find some balance to where you can comfortably grow to the point where you need to make a bigger decision.

Linda Walker
PMRNC
www.billerswebsite.com

I am on your level with that also Linda. I don't want to be so big that I have to hire employees, rent office space etc. I do have my daughter as a partner, and 1 other person (sister) that I am training but beyond that I'm seeking to be self sufficient in my business to eventually leave my primary job.