Author Topic: Marketing Question  (Read 88 times)


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Marketing Question
« on: March 10, 2018, 01:36:29 PM »
I am trying to figure out some other places/websites that I can advertise on that wouldn't cost an arm and a leg. I recently met with someone who has access to 3-4 small magazines that I could advertise in but they wanted almost $400 a month for a 1/4 page ad. I am also advertising on Craigslist, Google Places, and a local TV station classified ads. Does anyone else have any ideas? I believe that I have a copy of the 16 marketing ideas book. Thank you for any help.


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Re: Marketing Question
« Reply #1 on: March 11, 2018, 04:28:21 AM »
I'd suggest reading through the posts on this forum. There are a lot of good ideas on marketing. 2 things you might keep in mind:

1. A national sales trainer once told me the highest quality prospecting contact is face to face, the second is voice only (phone) and print being at the bottom, so don't overlook going door to door and passing out your business cards to office managers, or telephone cold calls if your schedule permits.

2. To answer your questions about web advertising, I'd suggest Internet Marketing an hour a day by Matt Bailey, and Guerrilla Marketing by Jay Conrad Levinson (# 1 IMHO) both should be available in your library.
« Last Edit: March 11, 2018, 04:37:27 AM by williamportor »


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Re: Marketing Question
« Reply #2 on: March 12, 2018, 06:26:48 AM »
It shouldn't have to cost you anything but TIME. The number one method for marketing a website is to be and stay 'engaged" this means having a blog or newsletter that connects to social media. If your website is fairly new, you'll want to blog or stay in front of your audience once or twice a week. LinkedIN has great platform where you can even post your blog as article and link to your website. If using facebook, you'll want a professional facebook "page" for your business and build the audience there as well. Once you build a bridge from the website to your social media platforms you'll get traffic back and forth between the social media platforms and your site. IMHO a blog works better than a newsletter for starting out because newsletters you need to have people sign up where as a blog you can stay engaged on your own terms.

Before any of the above you want to make sure that the website is appealing, inviting and has all the backend things done such as meta tags, categories, tags, keywords and good page titles. A lot of people think just putting up a website is enough, If you don't do the backend work needed (SEO) and you invest in advertising that costs money, you could be throwing the money away.  Today's website must have a method of engagement and GOOD SEO!  With or without paying for advertising you will still need to give it time. The average website with minimal engagement (less than once per month) will take over a year or more to reach the top 100 pages of a search in Google.
Linda Walker
Practice Managers Resource & Networking Community
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