General Category > General Questions
Marketing
margemib:
Hi everyone,
Need advise.
Do you think a providers office's would be more tempted to read a brochure or a letter?
Please give me your tips!
margemib
Michele:
If it's between a letter or a brochure I would think the brochure. I would use catchy headlines, and bullets that get right to the point to get their attention.
Michele
margemib:
Thanks Michele!
PMRNC:
Do Both, do a combination of mailings and keep track of what you send and where you send it. Mixing it up helps you determine which methods get noticed. When you receive a call from a potential client the best thing to do is ASK them why they called. Also get a website, doctors and their staff use the internet three times as much as the phone book, also having a website mentioned in your mailings gives the provider MORE to research about you before making the call.
Linda Walker
Practice Managers Resource & Networking Community (PMRNC)
www.billerswebsite.com
ChristineS:
I agree try both. You will soon find out the answer by the amount of people resond to which mail out. I tried one of the letters from Micheles Marketing book and I have had maybe 4 providers of different specialties email me questions and even a phone call. All of this happened within two days. I sent out maybe 180 letters.. However, to hear from the provider is very EXCITING it doesn't mean I will get a contract out of them, but heres hoping!! :P Good Luck!
Chris
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