General Category > General Questions
Marketing & Sales
PMRNC:
I use two different types, one invites the client to "lunch", this one is more specifically targeted by picking a larger office
and having already had a conversation or some sort of communication with the office or the provider or maybe another client had referred me to them. The other is an invite to sit down with them and their staff for an hour to go over any billing issues they are facing, a troubleshooting sit down of sorts. The invitations I create myself and hand write the envelopes, I use colorful envelopes that are inviting and spike at least the curiosity of the person opening it. I also keep in mind that a big percentage of doctors don't open their mail nor make decisions on the billing so I include the office manager, staff, billing staff, etc careful not to make them feel threatened. If I receive a call from that invite I fax them over my resume and will email them a newsletter or brochure to give them a little more information.
dfranklin:
How do you locate your mailing list? Do you just do a google or yellow page search? How do you know if the providers are not affiliated with a hospital's biller?
PMRNC:
I mostly target market, meaning I use the Yellow Pages for random direct mail. For a better target I will actually visit the practice, drive by or maybe I have been there before. I'm working on signing a pediatrician who was filling in for my nieces pediatrician and I happened to have been in their office and they looked like they needed help! :-\
My main specialty is mental health and it's pretty easy to scope out the small ones, most mental health providers will even answer their own phones (my guess is 2 out of 3) don't have staff that's obvious anyway.
I will go after the larger practices by offering more extensive services (consulting) unless they show an interest in billing.
I don't use mailing lists anymore as I find they are just glorified contacts found the same way I found them, it is more convenient but not really more reliable. I use ACT to manage All my business(s) I even setup each client in ACT to manage internal things like PI sheets, P&P's, Compliance, audits, etc. Then I have a database for marketing so I can keep track of everything i send, follow-up's, meetings, etc.
Oh I get phone books from surrounding counties as well. I also scan the classified's and don't laugh.. the obituaries.
I once got a client from obituaries, I read a 68 year old Office manager had died .. I waited a few days and sent my card, resume and brochure, sure enough they called me.
jcbilling:
dfranklin:
You could also use www.nynpi.com - a free NPI database that allows you to search by city & state & specialty. I found this to be a very helpful tool.
~ Charity
margemib:
This npi website, is there a easy way to search for say mental health providers in a certain area, I tried this site and it seems as if you have to look up a spefic provider or I'm not sure how to use it?
margemib ???
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