How do you deal with enterprise lead generation challenges?

[JonesJameson]

Hey folks! I’m working in a large B2B company and we’re facing serious issues with lead generation. The sales cycles are crazy long, data is scattered, and our marketing and sales teams don’t always see eye to eye. I’m wondering if anyone here has gone through something similar and found any solid strategies that actually help improve lead quality and conversions?

[Hill Jorge]

Hey! I totally get what you’re dealing with — we’ve been there too. I recently read the article “Enterprise Lead Generation: Challenges and Best Practices in 2025” on https://ossisto.com/blog/enterprise-lead-generation-challenges-and-best-practices-in-2025/ and it really helped me understand what’s going wrong. It says one of the main problems in enterprise settings is that buying cycles can last months, even a year, so it’s hard to keep leads warm. The article suggests focusing on quality rather than quantity - using intent data to identify who’s genuinely interested instead of just collecting tons of contacts. It also emphasizes better alignment between marketing and sales through shared KPIs and communication. Another key point is adopting account-based marketing to personalize outreach for high-value clients. After trying some of these tips, we’ve started seeing better engagement and more consistent results.