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How should book marketing for new authors be done?

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brownie120:
I recently published my first book and now I’m struggling to understand book marketing for new authors in a practical way. There are so many methods like social media, ads, and reviews, but I’m not sure which ones actually work for beginners with limited budget. For those who have already gone through this stage, what strategies helped you get real visibility and early readers for your book marketing efforts?

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