Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Start up Marketing

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QueenAlicia:
Hello Everyone, My name is Alicia and I am starting my own home based medical billing service.  I was wondering if anyone has sent out any postcards or flyers to providers and practices to generate business.  If so how many did you send out?  Also if anyone has one they could send to me as an examply I would greatly appreciate it.  Thanks in Advance...  ;D

Alicia

Michele:
This is hard to answer since mailings can vary so much.  We did mailings when we first started.  Some work well, some don't work as good, but there is no magic formula.  I believe, and I think it is the consensus on this forum is, that a mailing works best if you send them out in batches and followup with a phone call. 

Good luck
Michele

melissa_2004:
I agree.  I just sent my second set of 25 marketing materials this week and called on the first 25 from the week before.  Even though the number sounds low just keeping my contact list and tracking together took some time.  (OK I like organization) I plan on targeting a few office buidlings next week for a in person cold call.  Good luck!

Steve Verno CMBS, CEMCS:
Back in 1992, I sent out more than 1,000 mailings.  I received one reply and went to the interview.  I wasnt hired because they weren't looking for a male candidate.  The female that had her appointment after me was hired instead.  We both had the same qualifications and certifications.  The only difference between us was our gender. 

I didnt complain because I answered a newspaper ad the next day and was hired in a hour after the inteview.  Th job I was hired at paid 3 times the salary of the job that responded to my mailer.  My fellow candidate came to where I was working, almost a year later, to apply for a job. I spoke wih her.  She said the job we went to was terrible.  They demanded she upcode visits and bill for visits that never took place.  She said the practice closed after the provider and office manager went to jail for fraud.  Based on my recommendation, she was hired as my replacement as I had to quit to move. 

My mailings were made using a program called Enable.  I no longer have the program or those disks from that time period.  They were on a huge floppy disk 5 times the size of a normal floppy.  Just follow the advice of those responding.

Pay_My_Claims:
OMG that is old.......the floppy!! *wink* I remember those myself :-)

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