Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Start up Marketing
Pay_My_Claims:
Yes, I'm not a fan of Social Media such as facebook or myspace because they are geared towards the youth. If your business is music, or entertainment, thats fine, but other than that...naw. Now bloging etc. I'm ok with that because it does show off your knowledge (or lack of it). I will agree with you both when you say do a separate account.
PMRNC:
--- Quote ---And there is nothing more annoying than someone who uses their personal friends and family to continuously push their business opportunity! Sorry, pet peeve. When I login to my personal facebook I am completely turned off by "check out my latest business opportunity".
Had to share!
--- End quote ---
I agree, which is why I have a separate business facebook and personal page. It actually works both ways because it's annoying to be trying to run a business page and everyone is doing farmville or other things NOT business related.
I do like facebook though because aside from all the indexing it gets on search engines, it's an "opt in" deal, so those who WANT to see what we are offering or talking about can JOIN or leave. :) You are all welcome to become a fan on mine :) http://www.facebook.com/PMRNC
QueenAlicia:
I am a little scared about office visits and extremely nervous about cold calling. Previously I was a banker at a well known bank and they would make up cold call on home refiances. loans, credit cards, etc. It used to make me soooo nervous and I would start sweating and stumble over my words. I am not ruling it out though. I am going to try, I want to be successful. I am going to get the marketing book ofered here soon. I am so glad that this forum is here for us newbies.
Michele:
Let me tell you a funny story about cold calling. When Alice and I first started we tried many different methods of marketing - one being cold calling. We went up and down a street that was loaded with different kinds of providers. We found we could cover more offices if we split up, so we did. We would walk up and down and say "You take that one, I got this one." Many of the offices were in houses. At one of these the drs name was on a plaque above the door, so I walked in, and found three people sitting at their kitchen table eating lunch. We all stood there looking at each other for a few awkward moments of silence, the I said "Have a nice day." and I walked out.
Now I could have let that stop me, but then I might be out of business. Although I must say, cold calling never really worked well for us. I have heard of it working well for others though, and I think it is a good method of marketing. Alice & I had a good laugh, and still do. I wish I could share the looks on their faces because it is imbedded in my memory!
Good luck!
Michele
QueenAlicia:
Thanks Michele for the laugh. I've decided to give it a try once I send out my other marketing tools. I will start by doing follow up calls.
Quick Questions, I read above about contact the office manager. Do I address my marketing to them or to the doctor?
Thanks everyone for all your great advice.
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