Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Start up Marketing
melissa_2004:
OK all, speaking of gatekeepers, I have a meeting on Monday with a potential new client. The meeting is with the office director and this is a sonographic imaging office. Any advice? Are there any hot topics anyone can share that I can prepare myself with before the meeting?
By the way. I sent a brochure to this office in October 09, parking in front of their window (with my car decals visible with my company information) a few weeks later while visiting a client in the same building. I received a phone call requesting a quote a few weeks later. Sent the quote and heard nothing else. I followed up with them right before Christmas with no response. In January I sent a Happy New Year card with a 2010 calendar including all my information again. STILL NOTHING. Monday of this week I revised the original proposal and applied a new client discount and sent it to them. MY PHONE FINALLY RANG TODAY! Just wanted to share that I REALLY want this business. ;D
Michele:
Persistence paid off! Sounds like you handled it well.
My advise is to listen, listen, listen. Get them talking about what their current problems/concerns are. Then tell them what you can do to 'fix' them. Most providers have some area that's a problem, especially if they agree to a meeting. If you can confidently convince them that hiring you will fix the problem, increase their receivables and relieve their headaches - you are in (usually).
Best of Luck!
Michele
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