Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Email Marketing
Pay_My_Claims:
Well I love Craigs List because as I stated 90% of my clients have come from there. As far as a resume is concerned I don't think its IMPROPER etiquette to not send one since they placed the ad for an employee, not necessarily a billing service. As a billing service, i am offering them a solution to their billing needs (one of the lines I use), and that is my company. There are as you know a lot of people who may own a billing service, but have NEVER done billing, so sending them their resume with no experience isn't helpful. I have yet to obtain any client with my resume. What was a help to me was my flyer that I created with my association listed. I asked permission of the owner if I could use the home page of the association that lists the members who have written a guide and convert that to a flyer. I emailed a craigs list person on wed, and she called me wed and her first question was about the association. She saw it on my website, and in the flyer. In the flyer she was impressed that I taught DME and had written a guide about it. That was more impressive than a resume because if you can TEACH it, you can do it. I interview with them Tuesday about taking over their billing. Craigs list is NOT a place to post an ad regarding your business, but most employers are using craigs list because its FREE. The DME company that I was working for full time ONLY posted ads on Craigs List. What does get tossed, is faxed brochures, flyers etc to businesses that DIDN'T ASK FOR YOUR INFORMATION. That is considered spam more than me sending you information about my services to an ad you posted. I don't follow the logic, but then again it is JYO.
Craigs list has been WONDERFUL to me!!
medauthor:
--- Quote ---Has anyone marketed their business by email marketing? Have you found this method to be effective? How did you compile your list for providers? I have been creating lists for the different specialties that I want to market but have yet to find email addresses, well I have found a few. Any suggestions?
--- End quote ---
Hi Alicia,
E-mail marketing is how I obtained ALL of my current providers! If you concentrate on a specialty, you must research websites and organizations for that specialty.....you then follow through to a website....and on the website, there is usually a 'contact us' page with an email address or even a contact form to submit.............it is A LOT of work to compile e-mail addresses, however, in my case--it has been well worth the effort!! Much luck to you :)
Pay_My_Claims:
MedAuthor,
I hate those contact pages!! I know your specialty and it works (living proof) very well for you!! My issue with the contact page in most specialties is where the email is headed. Who monitors the website?? In some companies it can be the office manager who is actually doing the billing and not about to forward your information to the hiring staff (physicians). Any marketing effort however is worthwhile.
PMRNC:
--- Quote ---I don't think its IMPROPER etiquette to not send one since they placed the ad for an employee, not necessarily a billing service.
--- End quote ---
This is exactly why I think it's just good etiquette to give them something they ask for. I can't imagine why anyone would NOT want to send their resume. Advertising and asking for their business via outsourcing is a little deceiving so that is why sending a resume with a cover letter to let them know you are in business at the same time as giving your work experience and education. Why not send it? If not for Etiquette why NOT? Would you hire someone w/out one especially if you put in an ad for help?
PMRNC:
--- Quote ---she called me wed and her first question was about the association. She saw it on my website, and in the flyer.
--- End quote ---
I get that their might be a time to ride on someone's coat tails for a while.. Anyway.. if the ad says they are looking for an "experienced" medical biller and to respond by sending a resume.. not doing so in my opinion is deceptive. If they state they want "experience" that's WHY they want the resume. Wouldn't it be better to get the business on your own merit's?
--- Quote ---In the flyer she was impressed that I taught DME and had written a guide about it. That was more impressive than a resume because if you can TEACH it, you can do it. I interview with them Tuesday about taking over their billing. Craigs list is NOT a place to post an ad regarding your business, but most employers are using craigs list because its FREE
--- End quote ---
I THINK that is one of my hangups with craigs list. My god MOST of the ad's there are so unprofessional written, it's a free ad but is free always good? Just something about this doesn't get me all tingly inside to go for a client who can't afford to put in a real ad anywhere, or ones that cannot take the time or care enough to make a professional ad. Doesn't really promote a warm fuzzy feeling with me, but that's just me I'm a little picky on who I take on now.
--- Quote ---The DME company that I was working for full time ONLY posted ads on Craigs List. What does get tossed, is faxed brochures, flyers etc to businesses that DIDN'T ASK FOR YOUR INFORMATION. That is considered spam more than me sending you information about my services to an ad you posted. I don't follow the logic, but then again it is JYO.
Craigs list has been WONDERFUL to me!!
--- End quote ---
But we are not talking "information" providers don't go on Craigs list looking for billing companies so they don't advertise to "Send your information" they say "send your resume" that's pretty specific. And you mentioned you send Flyers from ad's on craigslist?
Anyway, that's just my opinion
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