Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Email Marketing
PMRNC:
--- Quote ---I definetely need to get better with html. I have a friend who can do it. I am going to have them design a new template for me so my website doesn't look like others and stands apart. I also designed my business cards off of vistaprint but I had my logo created by a design person.
--- End quote ---
You can have him create you just one page which will have it's own unique look and design and then all you would have to do was put content into each page and then FTP it to your host. FTP programs are very reasonable too, some are free even. When he/she designs your template, have them insert the meta tags to where you just have to plug in the Title, Description, Robots index, keywords, etc. they are found in the <Head> of the HTML and before the <Body> tag.
midwifebiller:
Wow--stay away for a few weeks and I miss all the drama! Anyway, regarding the original question, here's my two cents about email marketing and what worked (and is still working) for me.
I chose a specialty and joined every Yahoo group I could find. National organizations, state associations, consumer groups, advocate groups, etc. While I mostly just read the posts, it keeps me abreast of the policital climate in different geographical areas, lets me know what the concerns are, and when there is a question about billing/insurance/codes, I jump in and answer. It has gotten my name out there and brought several clients.
My husband and I created a "master list" of sorts of as many of these specialists as we could find across the nation (you may or may not want to stay local). Since we had already found many associations, it wasn't hard to track down 2,000+ names, addresses, phone numbers and email addresses. I did NOT do any cold contacting. We write a short monthly newsletter and send it to certain states. A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable. As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?" They became clients.
Does your specialty have any kind of e-zine? Write a short article or two. That takes guts, but it is another very good way to get your name out there.
And none of this cost me anything but time.
KLA:
kelli,
nice to see a billing co specializing in midwifery. I had both of my children with midwife and no pain med. I loved it but it cost me a fortune. My insure didn't cover it! Good Job - Kelly
Pay_My_Claims:
my uterus is hurting...........natural child birth..U go Girl!!
KLA:
notice I stopped at two!! LOL - they were both worth the pain though!
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