A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable. As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?" They became clients.Does your specialty have any kind of e-zine? Write a short article or two. That takes guts, but it is another very good way to get your name out there.And none of this cost me anything but time.
Wow--stay away for a few weeks and I miss all the drama! Anyway, regarding the original question, here's my two cents about email marketing and what worked (and is still working) for me.I chose a specialty and joined every Yahoo group I could find. National organizations, state associations, consumer groups, advocate groups, etc. While I mostly just read the posts, it keeps me abreast of the policital climate in different geographical areas, lets me know what the concerns are, and when there is a question about billing/insurance/codes, I jump in and answer. It has gotten my name out there and brought several clients.My husband and I created a "master list" of sorts of as many of these specialists as we could find across the nation (you may or may not want to stay local). Since we had already found many associations, it wasn't hard to track down 2,000+ names, addresses, phone numbers and email addresses. I did NOT do any cold contacting. We write a short monthly newsletter and send it to certain states. A newsletter gives the provider something of value and shows them that you are genuinely interested in their specialty as well as knowledgeable. As an example, after receiving three of our newsletters, one provider emailed back with the opening line, "OK, I'll bite. Who are you guys?" They became clients.Does your specialty have any kind of e-zine? Write a short article or two. That takes guts, but it is another very good way to get your name out there.And none of this cost me anything but time.
I have a newsletter in the works that I will be sending out at the end of March. I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.
QuoteI have a newsletter in the works that I will be sending out at the end of March. I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.Put up your newsletters on your website, try to do them in HTML format if possible, if not put up a PDF and be sure to title it using keywords for the search engines! Also link to the newsletter from your blogs, social networks etc.