Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Email Marketing
QueenAlicia:
--- Quote from: PMRNC on February 11, 2011, 09:28:42 AM ---
--- Quote ---I have a newsletter in the works that I will be sending out at the end of March. I am doing research on articles, new laws and anything else I can get my hands on that pertains to my specialty's.
--- End quote ---
Put up your newsletters on your website, try to do them in HTML format if possible, if not put up a PDF and be sure to title it using keywords for the search engines!
Also link to the newsletter from your blogs, social networks etc. :)
--- End quote ---
I was thinking of doing specialty specific newsletters. Should I just start off with a general newsletter and then branch out?
PMRNC:
I would do something that would appeal to all and maybe some small articles on a certain specialty. :)
midwifebiller:
I chose midwifery because I am passionate about midwives, birth choices and anything natural. My mother is a midwife and my bedroom was the birth room when I was in high school. When the phone rang at 2:00 in the morning, I knew I had to get up and change the sheets. My sisters and I were Mom's assistants and we learned to set up the birth room, warm towels, encourage the moms (and dads) during labor and delivery, wipe sweaty brows, and be a second pair of hands for anything Mom needed us to do. This was back in the bad old days, when midwifery wasn't quite legal in our state. We entertained the police a couple of times on the front porch, but my attorney Dad always managed to keep Mom out of jail.
If a woman wants to have her baby outside the hospital, she is entitled to that right. She is also entitled to have a trained professional to attend her during labor and delivery. And I am here to see that the insurance companies pay just as much as I can legally squeeze out of them to help these families.
What is your passion? Mental health? Chiropractic? Pediatrics? DME? When you communicate to your potential clients, they can feel your passion (or lack thereof) be it on the phone, in a newsletter or on your FaceBook page. What makes you different from the thousands of other billing services out there? Why should they choose you? Midwives choose us because we can speak their language, we understand the midwifery model of care and can communicate that to the insurance companies, and we are not afraid to go the extra mile (or ten) to get those claims paid. This speaks volumes and they learn that they can trust us.
I encourage you to find your passion and then share that with the specialty or specialties you choose. Providers need good billers, not just to do their billing, but to be their advocates in an ever-changing and more difficult insurance environment.
PS: My Hubby-san is a twin born at home with a midwife. We have three children--all born with midwives--and two cats (also born at home). I wouldn't have birthed any other way! :-)
midwifebiller:
KMA--I'm sorry your insurance wouldn't pay for your midwife! Who was she, if you don't mind me asking?
~Kelli
midwifebiller:
aksharhealth--we got all of our email addys off of the internet. Search the provider-types you are wanting to serve, go to their websites and check out the Contact Us page. Some will have a generic email form with no address, but many others will have an email address, fax, phone and other good information.
Before email was so prevalent, I used to fax flyers and newsletters to potential clients. That also got their attention.
~Kelli
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version