Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing Tips

(1/5) > >>

jyoung65:
I just want to encourage new business owners, marketing is a challenge, but you have to try created and innovated ideas.

My first client was acquired from my Craigslist ad. My second client was acquired through me reaching out to another billing company.

Networking is a powerful tool you have to get out of your office once a week and go to seminars, workshops, join your local area association groups. Let people know what you are doing, that you come in contact with.

Last week I had a doctor's appointment, I told my doctor what I am doing. He told me about a clinic, where the medical biller was retiring at the end of that week. That same clinic I dropped off some of my marketing material last month and left a message for the doctors wife. I emailed my brochure and capability statement again, and will fellow-up next week. I said all that to say let people know what you are doing. It could lead you a client.

Last week I attended a health fair where doctors and practice managers were. I was able to meet and talk to a lot of doctors and practice managers. This one clinic I had been trying to reach the administrator which is the doctors wife, she would not return my calls.

Guest what she was at the health fair, I introduced myself and told her that I was trying to contact her. She was very cordial, we laughed and talked, I told her that I will call her to schedule a meeting with her. I called her and left a message she returned my call. I will be meeting with her next month. This doctor has 2 clinics. Again if I didn't get out and attend events and network, I would not have this big opportunity!

On my website I have a box to subscribe to my newsletter, I received a email from someone who requested a newsletter. I emailed them my newsletter, brochure and capability statement. I received a email that same day, stating that she is sold and she want to meet with me Tuesday. She found me on yellow pages online. Make sure that your business can be found on the internet and that you are on the 1st or 2nd page. If you are not on the 1st or 2nd page when someone do a search for your business, I suggest you get your website SEO.

On your website offer something that is attractive to medical practices and something they can use to capture their email address. Then send them your marketing material.

I am very excited and a little nervous my doors are finally opening. When starting a business from ground zero, it is a lot of work and requires patience. The end is very rewarding! What you put in your business is what you get out!

It is normal to get discouraged in the beginning, when you have worked hard on your marketing and you don't get immediate responses. Keep marketing it is the key to your business and will determine if you will succeed.

You will get a lot of no's before you get 1 yes. If one marketing strategy is not working, stop and try something else.

Try your community colleges they may have free seminars on marketing and entrepreneurship. (Ours do)

I hope this helps!

I wish you all the best!Smile

melissa_2004:
Congrats!  You are absolutely correct.  I put a lot more focus on my marketing and getting myself "out there" personally to talk up my company.  People know who I am and that's a good thing now.  The online search info. is good advice also.  I received a call today from a practice that googled billing services and found me.  I'll be meeting with them on Thursday. Wishing you much success!

QueenAlicia:
Thanks for all the advice!  I am currently marketing really heavy now.

TammyL:
To jyoung65 your advice on marketing was a slam dunk I read what you said about how you got your first client by placing a ad on craiglist so I did the same thing yesterday and got a response the same day with a potiential client they sent me a email and asked me to come in on June 17th at 1pm. Thank you so much for sharing your story. And to Michele and Alice you guys are a true blessing in disguise if it wasnt for you two for putting this billing forum together it would be so many billers out here lost and trying to figure out what our next step would be when it comes to marketing. Keep doing what you do helping and pushing us Billing Services in the right direction

QueenAlicia:
Under which categories did you guys post your ads?  Did you post under resumes wanter or jobs wanted?

Navigation

[0] Message Index

[#] Next page