General Category > General Questions
Telemarketing and Appointment Setting
PMRNC:
--- Quote ---This person does not need a response from me. If there was an ignore button, I would use it.
--- End quote ---
That is your loss of course. Ignoring myself or others who frequent here, truly is up to you. I know if I ask for an opinion, I would want a straight up answer from the people who have experience such as ours. I've been in the health insurance industry for over 25 years from BOTH sides, I don't apologize for my straight up responses. I'm not here to sell anything. Take it or leave it. A few days ago I made my stand. I'm not going to help anyone who participates in offshore outsourcing in any way, shape or form. Good luck.
tallmanusa:
Marketing is the most difficult part of this business, not billing or coding; if you have less than 25 clients, you have a 50% chance of being out of business in five years. (I have a reference for that article). The most important question almost any reader asks, " how do I market ? ". Telemarketing is a well recognized way of marketing; Michele has written a book on marketing, in which she devotes about five pages to telephone marketing.
This business is not easy, unless one takes a proactive stance, one is likely to go into oblivion. I am not here to have a few clients, I am here to build a major nationwide presence. That obviously is a tall order, and I don't take it lightly.
" Adapt or Die "; you can download the survey https://www.zepherella.com/survey
It is interesting to note, that out of about 600 medical billing companies listed, 243 had their telephones disconnected or out of business, that is in one year, mostly small companies.
tallmanusa:
Linda, you are all right; we have difference of opinions, but I respect your opinions, you certainly know a lot more than me about this business. I am used to different opinions; what I am not used to is some ignorant person making snide personal remarks.
It is difference of opinions that makes this world, one has to know how to express it, some do some don't.
PMRNC:
--- Quote ---Marketing is the most difficult part of this business, not billing or coding; if you have less than 25 clients, you have a 50% chance of being out of business in five years. (I have a reference for that article). The most important question almost any reader asks, " how do I market ? ". Telemarketing is a well recognized way of marketing; Michele has written a book on marketing, in which she devotes about five pages to telephone marketing.
This business is not easy, unless one takes a proactive stance, one is likely to go into oblivion. I am not here to have a few clients, I am here to build a major nationwide presence. That obviously is a tall order, and I don't take it lightly.
" Adapt or Die "; you can download the survey https://www.zepherella.com/survey
It is interesting to note, that out of about 600 medical billing companies listed, 243 had their telephones disconnected or out of business, that is in one year, mostly small companies.
--- End quote ---
I think you get way too hung up on statistics, don't be so easily fooled by what you read. I can get you stats on how many people stand on their head for 30 min a day and work those stats to say whatever I want them to say AND do it honestly. :) YOUR stats actually BLOW 85% of my own members right out the door. My network has over 7000 active members. More than 45% are billing companies, doing QUITE well. Some are large, some are small. Your number of 25 clients means nothing and I will tell you why. I know a billing company with 5 clients doing JUST as well as another with 15 clients. Those stats are based on HOW many interviews? (I admit I don't read such foolishness, I deal in real life, and see what I see)
I can't change your mind. You will just find another article, more stats and ignore those who defy those stats. I have nothing more to add.
RichardP:
tallmanusa - you said: It is interesting to note, that out of about 600 medical billing companies listed, 243 had their telephones disconnected or out of business, that is in one year, mostly small companies.
It's late and I'm not going to go looking for it. But we had an exchange on a different thread about the number of doctors who adopt EMRs / EHRs. You provided a link that I followed, and then followed links within that link. I ended up on a web-site that provided a statistic something on the order of 10 years ago, about 80 percent of all doctors in the U.S. were solo practitioners. Today, only about 30 percent of all doctors are solo practitioners. The exact statistic here may be off, but the order of magnitude is not.
Small billing companies populated by a few billers mainly have solo practitioners or small doctor's groups for clients. If the population of solo pratitioners went from around 80% to around 30%, one would expect that a lot of small billing companies would disappear.
I assume your target market is not the solo practitioner.
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