Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing ?

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AllAboutU:
I am currently a medical biller  with 6 years experience. I have a cover letter and resume drawn up, however, I need guidance as far as how I would use those to market my business. I am unsure of how to start that process. Right now that seems as if it may be the easiest way to get my name out there. I work full time from about 7 am to about 6 or 7 pm. I have bought and read the books Alice and Michelle wrote and I am at a standstill as far as how to start cold calling possible clients since I work 12 hours a day 5 to 6 days a week. Everything else is done: the contract, the business plan, the website ect. I have a list of prospects I'd like to call or fax my information too, what would be the best method to use since I am working during the hours other physicians are too?

Can anyone provide guidance? Thanks in advance :-)

Tanya

shanbull:
Scheduled faxes would be a good idea, so you can send them when it's convenient for you but have them arrive when it's most convenient for the medical practices (as someone who works in a clinic I would advise you to have the faxes arrive sometime in the morning). Calling is a bit harder to schedule, but you can pre-record voicemails to send to people so maybe you could have standard spiel message with info customized to the practice you're contacting, record all your calls at night when you're home and then send the messages so they're available the next morning for the practice. I'm not sure how to do this but I know it's possible. Of course this isn't the same as having a live person on the phone and is a bit easier to ignore, but considering the schedule issue it might have to do for now.

Regarding your resume, if you're already on LinkedIn make sure your information there is up-to-date, I would also integrate the relevant aspects into your website. Definitely research web search optimization for ideas on how to include the information to maximize its visibility in searches for people who want to find you. You can also have a business owner account on Yelp! and multiple other sites intended for reviews and ratings. A Facebook page wouldn't hurt either.

PMRNC:

--- Quote ---I am currently a medical biller  with 6 years experience. I have a cover letter and resume drawn up, however, I need guidance as far as how I would use those to market my business. I am unsure of how to start that process. Right now that seems as if it may be the easiest way to get my name out there. I work full time from about 7 am to about 6 or 7 pm. I have bought and read the books Alice and Michelle wrote and I am at a standstill as far as how to start cold calling possible clients since I work 12 hours a day 5 to 6 days a week. Everything else is done: the contract, the business plan, the website ect. I have a list of prospects I'd like to call or fax my information too, what would be the best method to use since I am working during the hours other physicians are too?

Can anyone provide guidance? Thanks in advance :-)
--- End quote ---

I started same way, was working full time 40-60 hours a week. I don't recommend faxing your resume unless you have seen an ad in help wanting or given permission to fax it over. The last thing you want to do is make your first impression with an unsolicited fax. I scanned help wanted ad's and now with online services like Monster.com you can find some positions and classified's that allow you to attach resume even. It's perfectly ok to use your cover letter to introduce your business and your resume to outline your experience. In addition you should still be doing direct mail as well. Every bit helps. Postcards, flyers, business cards, etc. I liked doing invitations where as I invited the practice to take advantage of a free consult with the full billing staff to go over any problem areas they have. I brought lunch or dinner and would accommodate their busy office schedules which worked out for me as well. As for cold calling, there's no way around it really, since direct mail only gets about a 1% return you do want to follow up with your mailings. You also want to make sure you have a contact point for the practices that want to get in touch with you. If you have a cell phone, use a friendly message that indicates you are busy or away from your desk and you will get back to them. Try to return calls or make calls on your lunch hour or break.

AllAboutU:
WWWOOWW!!! Thank you both!! I do not have a LinkedIn account but will get on that ASAP. Will also be looking into cold calling after hours, maybe get a voicemail to leave a message.

Linda,
LOVED the invitations idea. Mind if I use it ;D

thank you again!! This forum has been a wonderful guide!!!

PMRNC:

--- Quote ---LOVED the invitations idea. Mind if I use it ;D
--- End quote ---

Of course not. I did mine in different colors and used bright but friendly colored envelopes and hand addressed them. Who can resist opening something that looks like a card or invite?  Those were the mailings I got the most return on.

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