Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Marketing for a Beginner!

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Michelle1965:
I am a Certified Professional Coder, and have worked in Billing and Coding for 4 years now. 3 years in Family Practice & 1 year in Ophthalmology.  My daughter has worked in Medical Administration for an Orthopedic Surgeon for 6 years. 
My goal is to start off just marketing for myself until I learn the ropes, then I would love to bring my daughter into the business.  Any advice on how I can market just myself to get this business started would be greatly appreciated!  Thank you!  ;D

Merry:
Disclaimer.I am part of a wonderful team..Alice and Michele who own this forum and I have written 2 courses for people just like you.
You can find them at http://www.medicalbillingstudycourse.com/bundled-courses (Please copy and paste. I cant seem to make this a link)

I know you will find some wonderful information in the course material. And we offer free support while you are in the course.

Merry

kristin:
One thing I think you will find out quickly is that being a CPC won't register with a lot of doctors, especially those in solo practices. They simply don't know what that is, and if they do, they think they don't need one. And these are the doctors you will probably be marketing yourself too, because larger practices already have billing staff/coders in place, or have a larger billing company they are contracted with, and are not looking to make a switch.

That said, being a CPC should give you an advantage over other billing companies that only do billing. You have the ability to do things that other billers can't do, that maybe a practice/doctor is looking for, especially those that are new to practice, and are unsure about selecting/coding E/M levels, operative DOS, etc.

So I would approach it as you are someone who not only knows the in's and out's of billing claims, and all the compliance issues/regulations that go with that, but you also are a CPC, and can provide assistance in all areas relating to coding, and coding compliance. Between Medicare/RAC audits, OIG work plans, HIPAA compliance, PQRS reporting, MU stage 2, and ICD-10 next year, if you can show that you are well-versed and knowledgeable in all of those areas, and can help the doctor with all of them if needed, you have a leg up.

You have to be able to provide something that another company either can't, or has no idea about.

PMRNC:

--- Quote ---My goal is to start off just marketing for myself until I learn the ropes, then I would love to bring my daughter into the business.  Any advice on how I can market just myself to get this business started would be greatly appreciated
--- End quote ---

I'm assuming you are going to start up a business? If so than you market the business with emphasis on your experience, certainly market all experience even if your daughter is joining later. I echo what Kristen says, make sure your offering all PM systems, certainly having the CPC is going to give you an edge! :)

Michelle1965:
Thank you for all your advice, and Kristin I do agree with you regarding recognizing the CPC, and quite frankly it upsets me, because when I went to school for Billing & Coding here in Florida the instructor kept emphasizing how important it would be to get the CPC, and pretty much said we would have a better chance landing a job!  What a big disappointment that was, and the only reason I was lucky enough to get into a doctor's office was because the office I did my internship with was very impressed with my skills & how well I did so they hired me part-time, then I went into the Specialist office.
I have spent so much money on continuous education, and my certification, and I don't even get the recognition I feel I deserve or the pay.  I do feel if I could put a good marketing plan together and really emphasize my strengths it could help me move forward with my career.  I am not afraid of work by no means, and I love this field, but it has been very difficult making a living working for others, then when I hear offices are outsourcing to India and other countries it really upsets me.  I am really trying to keep a positive attitude, and ignore all of the negative.
I come from a family of Entrepreneurs, and watched my brother start his own company with only $500, and after 5 years of hard work he has turned it into a very profitable business, and is enjoying things in life that he never dreamed of, and he had everybody telling him he couldn't do it, so needless to say my family has a drive for success.  This forum has really helped me remain positive, because there is so much support here, and I want to thank you all for that!  ;D

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