Starting a Medical Billing Business > Starting Your Own Medical Billing Business

Cold calling

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AMS:
Is cold calling physician's offices a good or bad idea, and why?

Michele:
It isn't really a good or bad idea, it really depends on you, and the office.  Some offices do not like any type of solicitation at all, those I would avoid.  They usually have a sign on the door.  Other than that, it is a personal preference.  Outgoing individuals usually don't mind cold calling while introverts would rather poke needles in their eyes.  Bottom line marketing is a numbers game.  The more doors you knock on the more chance you have of signing an account.  I'm not that outgoing so for me cold calling is not easy.  What I would do though is have something to offer when I walked in to break the ice.  For example, right now I would have some kind of hand out on ICD10 that they might find helpful.  Any one who is having troubles would likely want to talk to you about them.

Hope that helps!

kristin:
As an office manager, I hate cold calls on the phone, unless they are done a certain way, which I discussed at length in a previous reply at this forum.

As far as cold calls in person go, I respect those more, even if I don't need the service being offered, billing services included. Again, they have to be done a certain way.

I recognize that in order to get a business up and running, you need clients, and one of the ways to potentially get clients is through cold calls, be it in person or on the phone. If done the right way, it could bring results. But it has to be done right, or it is just annoying.

williamportor:

--- Quote from: AMS on October 13, 2015, 07:36:53 PM ---Is cold calling physician's offices a good or bad idea, and why?

--- End quote ---

Good Idea. Think of it this way...there are basically two ways of generating new business. 1. You can buy the business by advertising, or 2. You can prospect for the business through door to door prospecting and cold call prospecting.  If funds are low, or you're trying to run a lean operation with low overhead, cold calls are among the most cost effective. They're often not fun, can be pretty boring, but they do work. I've been cold calling 2-3 hours a day for 2 years, and just landed my 6th client. I'm not saying cold calls are the best method of marketing, nor should they be your only marketing tool, but if you have the time, cold calling can bring in clients at little cost

P.S. Most stockbrokers are expected to make 200-400 cold calls a day, and a good broker can pull in over a million dollars a year in commissions. We're not stockbrokers here, but I think you get the idea. Marketing is a numbers game. The more contacts you make, the more clients you sign up, it's that simple.  :)

PMRNC:
Cold calling can work to make an introduction, but I've found over the years that the old adage "you have to spend money to make money", works better. Cold calling should be used to introduce yourself, offer up help, advice, etc. Don't try to get around the office manager, you'll never succeed. Once you have an interested contact, prepare to meet for dinner, offer to bring in lunch, offer to do a 90 min roundtable or troubleshooting session. Yes, this can be costly but almost necessary. Of course you only do this for serious prospects.

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