There are no "best approaches", just lots of ideas that you need to try, tweak, and make work for you. If there was a "magic method" or a "special speech" no one would fail at this business. Getting clients is the absolute hardest part, but once you get some and do an outstanding job, others will follow. I wish I could say "if you just .... you will get a client" but I can't. You have to try some different marketing methods, find what works for you in your area with the types of clients you are looking for. Their are many previous posts on this forum that talk about many different marketing ideas, and we have a couple books on marketing as well. You just have to jump in and see what works. If you totally stink at marketing there are marketing companies out there that will market for you, but I don't know of any to recommend and I can't guarantee that will work either. You also have to remember that you will get a lot of 'no's' before you get that first 'yes'. Don't get discouraged!