Author Topic: Marketing Strategies  (Read 1122 times)

AKA

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Marketing Strategies
« on: October 25, 2018, 01:48:55 PM »
I've been reading a lot of marketing ideas on this forum and all have been great ideas. Just a few questions about emailing and going door to door.

1. Has anyone had any success with getting a client by emailing the office manager or doctor/owner directly? If so, what did you include on that email? Or was it just a short introduction of who you are and what you offer?

2. It seems that going door to door has been successful for a few on this forum. Did you just go to the office manager and introduce yourself and hand your business card? Or did you hand a whole packet of your services?


Michele

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Re: Marketing Strategies
« Reply #1 on: October 25, 2018, 02:41:10 PM »

1. Has anyone had any success with getting a client by emailing the office manager or doctor/owner directly? If so, what did you include on that email? Or was it just a short introduction of who you are and what you offer?
We have never tried email marketing, but I know it's important to have a great subject line.  If you are going to offer something like a free consultation, or information meeting or something I would include that in the subject line.  Also, I think offering something free would be good.  Maybe even a free report about something like handling denials, or how much money is lost in the average dr office.


2. It seems that going door to door has been successful for a few on this forum. Did you just go to the office manager and introduce yourself and hand your business card? Or did you hand a whole packet of your services?


It really depends on the type of office you are going into.  In most cases you won't get past the front desk.  It's helpful if you have something to hand to that front desk person so that it will at least get to the office manager, or dr.  Ask for the office manager, but be prepared for them to tell you they aren't available.  Either a packet of info, or some kind of special report that affects their specialty is good.  Something they are likely to look at before they toss.  A business card doesn't tell enough about you to get them interested. 

For example, right now MACRA/MIPSS is a big deal.  If you could do up some kind of memo or flyer to tell them what they can do to improve their score, then offer to come in and talk to them about it, that may get you in the door.

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williamportor

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Re: Marketing Strategies
« Reply #2 on: October 31, 2018, 06:24:56 PM »
I've been reading a lot of marketing ideas on this forum and all have been great ideas. Just a few questions about emailing and going door to door.

1. Has anyone had any success with getting a client by emailing the office manager or doctor/owner directly? If so, what did you include on that email? Or was it just a short introduction of who you are and what you offer?

2. It seems that going door to door has been successful for a few on this forum. Did you just go to the office manager and introduce yourself and hand your business card? Or did you hand a whole packet of your services?


Hello -

1. I've not tried email marketing, there is so much of it in the world, I don't want to add to it. 

2. Door to Door works. I've gotten several clients that way. IMHO a good way to do this is to go to the front desk and ask for the office mgr. If you can speak w/ them, tell them briefly who you are, what you do, and ask if you can leave your card with them. Remember though these folks are usually busy, so keep your verbiage short and to the point.

Helpful hints about door to door:

1. Have your company name and contact info. on the front of your card, and a list of your services on the back, this way you don't have to carry extra literature.

2. If the office manager is not available, tell the front desk person who you are, and ask if they would please pass your card to the office mgr.

3. A nice way to end the conversation with an office manager is just before you turn to leave say something like: "If you folks get tired of hassling with Insurance companies, give us a call" (99.9% ARE tired of it!)   

4. Don't ignore weekend marketing! Most clinics are closed, so take the opportunity to leave your cards partially under door mats (leave part of the card showing) slip your cards between the doors, under them, or wedge them in the door jam. If all else fails, simply leave your card outside the door on the floor.
« Last Edit: October 31, 2018, 07:49:23 PM by williamportor »

PMRNC

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Re: Marketing Strategies
« Reply #3 on: November 01, 2018, 09:56:22 AM »
I never did email marketing either, there's just too much risk involved with having your email address blacklisted, it only takes  few to add you to black list. I get so many solicitations from EHR vendors and offshore companies I put them right in my blocklist. Internet marketing can be done a lot less subtly. If you decide to do email make sure you have a really nice website and  use a good newsletter service. Use a blog and newsletter service integrated with your website, let your audience opt in. Gain their attention with your blog and they will sign up for more. Some will stay and keep reading if you keep them engaged and you are dedicated to keeping up-to-date. If you have a website, make sure you have social media pages setup appropriately and stay dedicated to them as well. There's nothing worse than someone looking for a service, going to a website and then the blog to see they have not done anything in 2-3 years. Same with social media. If you have a business page, post regularly, at least weekly! You don't want someone going to your business social media page to see you have not even posted there in two years. Internet marketing requires complete and consistent dedication.

Aside from walk in's and traditional mail, think outside the box. get a few potential clients in one place for a mini-seminar or Q&A session. Invite both the provider and the office managers. Send out "invites" for a free consult and tell office managers to get their toughest challenges together and help them solve it.

Never forgo direct mail all together, sometimes the results don't trickle in until later so never underestimate a good direct mail campaign and ALWAYS maintain a good follow-up process!
Linda Walker
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www.billerswebsite.com

lupgain

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Re: Marketing Strategies
« Reply #4 on: November 18, 2018, 01:53:34 PM »
===============================================================
Quote
1. Has anyone had any success with getting a client by emailing the office manager or doctor/owner directly? If so, what did you include on that email? Or was it just a short introduction of who you are and what you offer?

===============================================================
--Sending Marketing E-mail without proper follow-up plan is like shooting your arrow blind folded, Success ratio here is not even in two digits, if we are playing blind.
-- High possiblity of shooting mass emails is that your e-mail which you have designed and created with all your hardworld will land into Spam box by Google Spam filter and die out soon. Sending marketing E-mails to doctors/practices/hospitals without intimating them is surely not an good idea.
-- I would suggest Follow six Tier Plan
 **Focus Your Area**
          ++ Target your geographical area (State, County, Locality, Zip vise)
 **Build Your Database** 
          ++ Build your database of Doctors either by purchasing leads or build your leads
 **Call them First**
          ++ It's suggestive that you speak with the facility and at least they should know your company's name before they get your e-mail
**Shoot E-mails**
          ++ Your intro e-mail contain following contents
           // Service Comparison Chart //
           // What extra you can offer //
           // Assure no migration costs //
           //What better output you can guarantee over a period of time  over current output//
**Follow-up on your leads**
      ++ Follow up and try to break through gatekeeper
      ++ Try to work out individual solutions with every lead understanding their demands
** Segregate Leads /Prioritize Action Items and Close your deals**
   ++ Try to segregate your leads as hot / warm / Cold / Dead leads
   ++ Prioritize Action Items: Keep priority of tasks on how individual leads needs to be catered.
   ++ Close your Deal: Show your client what benefits they can reap with you and !! GO FOR A KILL!! ;) ;)
===============================================================
Quote
2. It seems that going door to door has been successful for a few on this forum. Did you just go to the office manager and introduce yourself and hand your business card? Or did you hand a whole packet of your services?
===============================================================
 -- I am pretty sure.. the above mentioned tasks are not going to get finished in one sitting
 -- Every task will have it's window of operation.. you need to buy office manager's time
-- Prepare your demonstration about company and packet of services you are willing to offer in a sequential way.
-- Keep set of FAQs ready, which they might ask you, it might help you close the deal sooner.
-- Keep your data in statistical and graphical format so that it becomes easy for them to undertand
-- Marketing is like how a lotus flower blossoms, every petal blossoms slowly, fact of the matter is it's not a product it's a service. (Try to devise a methodology of how you are going to implement your services)

-- Regards Lupgain
 (lupgain@gmail.com)

Medical Billing Forum

Re: Marketing Strategies
« Reply #4 on: November 18, 2018, 01:53:34 PM »