Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Start up Marketing
jcbilling:
When I went to offices, I walked up to the receptionist area and asked "I was wondering what the majic word is to talk to the office manager" with a friendly smile and EVERY time they would smile and go try to find the office manager. Sometimes they were unavailable or at lunch, but 7 out of 10 times, the office manager would come back with them and talk to me.
I brought a small plate of goodies nicley wrapped and tied with ribbon, along with a booklet regarding the Red Flag Rules the the FTC has published. You can order free copies from their website www.ftc.gov
I then asked the office manager if there were aware of the RFR and chatted with them, offered to provide more information later by email or fax. I then asked them about their billing. If it was done in-house or not, if they use an EMR, If there were any problems we could help them.
I suggest going on Tues, Wed, or Thurs - Monday & Fridays are extremely hard days to talk to the OM. And that is really who you want to talk to, because the doc will be seeing patients. Unless you go to chiropractors or mental health providers - sometimes they are sole-staffed and handle all the office area. Also, try to avoid goin between 11:30 & 1:30 - alot of office managers are at lunch.
Also, if you stick close by to your local hospital, there are alot of doctor's offices and that way you can spend less time driving, less money on gas, and get more stops in. I mapped out my stops the night before - but if I saw one on the way, I usually stopped too!
Anyway, I went to about 25 offices in a 3 hour period and landed a family practice.
ing to add that to my marketing ideas.
Thanks,
Charity
If you wouldn't mind sharing your cold call script - I would love to see it. I have tried caold calling to no avail. I am try in the past, but
jcbilling:
Wow - my typing on the previous post was pretty rough!
Hopefully, you can understand it :)
PMRNC:
Charity, I completely agree with your method, it's never let me down either, whether it was on the phone or in person. The office manager or billing manager plays one of the most important roles in the office, it only makes sense that they would be the first contact person. Education is the key, they love to learn new things because it makes them look good. I always tell them if they think they look good now, wait till we get going, they will get the glory and kudos and that's fine with me.
Steve Verno CMBS, CEMCS:
MY successes at getting clients were as patients. While undergoing a physical, the doctor asked me what i did for a living. That led to, can you take a look at my AR?
I was in post heart surgery recovery. The nurse said, I heard you were a coder/biller. My husband is a doctor and just fired his for incompetence. I'll bring you an EOB, can you do an appeal? No problem.
While sitting home watching ghosthunters, an old office manager friend called and asked me if I could take on a teaching position at the local university.
I quit my job at a billing company, word got out and a doctor called to ask if I would go to work for him.
I got another job after attending a billing conference where I was a speaker.
The opportunities are out there, you need to grab them when they surface.
I went to an family practice office that was advertising. I presented my 5 page CV and copies of my credentials. I was declined when told my credentials werent acceptable and I didnt appear to have the training and experience they were looking for.
Pay_My_Claims:
Yes, I have done them all. Via visits, word of mouth and marketing. Persistence is the key I would believe. What gets you in with one physician may not work on the other. I will use a term Linda likes to use a lot *think outside the box*
Don't commit to doing just one type of marketing, and don't settle on doing what everyone else does. If you find your comfort level, and your zone, you are more than half way there.
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