Starting a Medical Billing Business > Starting Your Own Medical Billing Business
Start up Marketing
melissa_2004:
Sharing info...
I've done the mail marketing and follow ups. (Just 50 so far).
I've done the cold calls and now I'm spending this week stopping by offices in selected areas.
I received an email today from a doctor at a group practice of 5 neurologists for more information which I've provided to them and 2 of the offices I visited today (out of 15) stated they are in need of billing help and I will be following up with the office managers for those as well.
All in all this isn't easy but I'm certain it will be worth it. Since this week is dedicated to footwork and its raining here tomorrow I am visiting a professional building across from a main hospital with 35 offices inside.
One thing I've found helpful to use as a bit of a conversation piece is the concern that seems to be circulating in offices for the number of patients inquiring about the H1N1 vaccine. Some offices are expecting to stay open later and open on days they are normally closed to try to accommodate patients once the vaccine is available. I've mentioned the influx of activity and patients in the office and offered to assist offices with the overflow of billing they may have and some seemed receptive to the idea. Its a foot in the door. Just thought I would share this idea....
Melissa
PMRNC:
Yes the H1N1 topic is good but go in there with good billing information. There is a good article in our newsletter on billing for the H1N1. you can subscribe free to www.billerswebsite.com/Newsletter.htm after you sign up they will provide you a link to the previous (first) issue. There are a few tips per payor on there.
Other hot topics right now... Hitech, Red Flag Audit's and for mental health the new parity laws that take effect in January
This is a great time to market, I know a lot of medical billing companies right now signing clients .. it's a hot time!
melissa_2004:
OK its only been 3 1/2 weeks since I started marketing and I have landed my very first appointment tomorrow with a psychiatrist that I mailed to in my very first set of 25! I am so excited. She received my brochure, letter and survey just when all her claims were rejected by BCBS. She mentioned she had old claims she tried to file back all the way to 2000. They gave her a variety of reasons stating claims illegible (leads me to believe she filed manually and filled out the claims by hand). Just want to continue to thank you guys for this forum. Not many people will understand the ups, downs, ins and outs so its nice to have a place to go for questions or just to share!!! I will update you on how it goes....
Melissa
Michele:
I'm excited for you! I remember what it was like when we first started. That first appointment is so big. I'm sure you will do great. It sounds like they truly need a biller and they've lost a lot of money.
Keep us posted.
Michele
PMRNC:
Melissa, mental health was/is my specialty so holler if you need help! Lead in with the new mental health parity laws!
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