I like to look for associations that represent our industry as a whole, and who will go to bat for us and our industry all the way. For example, I like associations that don't just support the petitions to our govt to put an end or limit offshore billing, not ones that say they support it but have members who are overseas and performing offshore outsourcing. This hurts our industry! I do look at other things like networking, availability, website access, customer response, etc, but like I said, I like an Association to "stand" behind our industry as a whole!